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Wyeth Animal Health
Germinder Case Study

Wyeth Animal Health

Germinder & Associates created a public awareness campaign for Wyeth Animal Health, a sister company of Fort Dodge Animal Health, regarding their West Nile Virus vaccine for horses. The company markets vaccines to veterinarians in the companion animal, large animal and equine sectors of veterinary medicine. As the first Canadian company to license a West Nile Virus vaccine for horses, Wyeth Animal Health was in the market-leader position and wanted to maintain a level of noise to further brand their product in its second year in the marketplace, protect market share and preempt a competitor's entry into the marketplace. To keep awareness high, Germinder & Associates, Inc. created clinic education kits (English & French versions), teaser cards, spot radio and a print advertising schedule and performed media relations. As a result, Wyeth Animal Health is still considered the market leader in West Nile vaccines in Canada. Because of the success on this project, Germinder & Associates was awarded and successfully relaunched the company's corporate Web site,

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Wyeth Alerte Wyeth spread Wyeth Web Site

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"Germinder & Associates delivered a cohesive, creative equine campaign that effectively supported our business objectives. Their subsequent rollout of our new corporate Web site was equally compelling. I would hire them again."

—Robert F. McCarthy
Former Managing Director, Wyeth Animal Health