Healthy Cats for Life!
Germinder & Associates created “Healthy Cats for Life!,” a public education campaign sponsored by the American Association of Feline Practitioners and Fort Dodge Animal Health, to elevate awareness of feline health issues with the public and increase wellness visits for the 90 million owned cats in the U.S.. The campaign focused on helping cat owners watch for the subtle signs of sickness and recognize the importance of twice-yearly wellness exams, and included a clinic education kit for veterinarians, media relations, and a Website.
- More than 45 million confirmed media impressions on television, radio, newspaper, trade magazines and Internet postings.
- Nationwide coverage in top markets such as Los Angeles, New York, Chicago, Philadelphia, Boston, San Francisco, Dallas, and Washington D.C.
- Increased awareness of health issues affecting felines and the importance of taking them to the vet.