Archive: August 2021
This summer has been filled with so many challenges and opportunities. In the end, the opportunities and ending result far outweighed any challenge that was faced. Here are a few of the highlights from this summer here at Germinder + Associates.
On my return, I was excited to see all the new opportunities I’d be able to take on due to everything I got to do last year. With the “Interviews with Zinaejah” series, I got to speak with so many awesome Black professionals and with the Inez Y. Kaiser Initiative being one of the main focuses for this summer, I was excited to see what I could accomplish next.
Lea-Ann and I decided to enter my “Interviews with Zinaejah” series into the 2021 PRSA-NY Big Apple Awards. Upon entry, I was just happy to learn how to enter into an award and everything that comes with it. It was a process, but it allowed me to see the ins and outs of getting something submitted.
Getting started on creating content, I was excited to use my creativity to create the new “Z Blogs” idea where I linked the story of Inez Y. Kaiser to my own story and made a blog out of it. I ended with six blogs which were all very successful. My final blog featured an interview with Richlynn Kaiser Bailey, granddaughter of Inez Y. Kaiser. It was such an honor to get to speak with her and hear the amazing stories and advice that she learned from a legend.
In the midst of creating my blogs, I also did some work with our Good News For Pets site. As an affiliate partner of Chewy, lots of posts centered around the many summer deals they showcased. I was ecstatic to see the Chewy official account on social media respond and thank me for promoting their products. It was such a cool experience and has even become a bragging right of mine whenever I mention to family and friends what it is I do at my internship.
One of the most rewarding parts of this summer was creating content for the Greater Kansas City Public Relations Society of America (GKC-PRSA) social media pages. After emailing the entire advisory board about my project, I was able to get quotes for each of them that symbolized the importance of the scholarship and any meaningful words they wanted to say about Inez Y. Kaiser. The final project was beautiful and it was so rewarding knowing that I was able to give each member a voice.
Along with the project, I created a video to help promote the scholarship. After advice from board member, Darius Lane, I was able to come up with something amazing and even got compliments on the video! I was so proud of my final product and couldn’t have asked for a better coach.
Nearing the end of my internship, I received word back from the PRSA-NY Big Apple Awards entry that I submitted earlier in the summer. To my surprise, I was informed that my entry was shortlisted as a nominee for an award or an honorable mention! I was in shock and so excited all at the same time. Lea-Ann and I planned our trip to New York in September for the in-person awards to celebrate the accomplishment.
Overall, this summer has taught me so much. It taught me that some of the most rewarding experiences are what you can do for other people, hence what I did with the GKC-PRSA social media content and my Z blogs where I helped tell the story of the late Inez Y. Kaiser. I also learned that hard work pays off, even if it’s months or a year later. Here I am, a year after I completed the “Interview with Zinaejah” series and now I get to go to New York City, a place I’ve always wanted to go since I’m a nominee. On top of that, after a long and challenging summer, I was able to complete two PowerPoints on Germinder + Associates and Good News For Pets to add to my portfolio. Everything is paying off and this experience makes me even more excited for what the future holds for me.
Writing about Inez Y. Kaiser has been a pleasure and a blessing. Along the way I’ve gotten the chance to learn so much about a powerful Black woman who paved the path before me as well as made connections with a few amazing people who are in the field currently.One of those amazing people was Richlynn Kaiser Bailey, granddaughter of Inez Y. Kaiser.
Bailey shared her thoughts on the initiative under her grandmother’s name as well as some memorable aspects of her grandmother that she wanted to get across.
“This is a fantastic opportunity to highlight her story and share a little bit about who Inez Kaiser was and what she stood for,” Bailey said. “The scholarship in her name is about paying it forward and supporting students who are aspiring to make their mark in communications. We hope the scholarship will propel recipients forward to pursue their dreams.”
Being a young, Black woman, it’s always inspiring to see people like her who are advocating for the generation below them. I expressed to her some of the anxiety and fears I had when it came to entering the corporate world as I near my senior year at the University of Dayton.
From this, I learned about her deep commitment to the advancement of women and women of color who are navigating this world and overcoming the feeling of “imposter syndrome” causing one to feel like they aren’t worthy to be in the position they’re in, especially while raising two daughters.
“I want to raise my girls to be confident and to know that they are enough,” she said. “I want them to know that they are valued and that they have unique and amazing contributions to make in this world. Those are values that my grandmother instilled in me. Working on this scholarship has reminded me of who my grandmother was and what she stood for.”
After learning more about who she was and that she strives to be, we ended with a conversation about leading those following after you. Being an example and a physical representation of what you don’t usually see people like you do is so important in this day and age.
“Representation is so important, and if you don’t see it, then you don’t know you can be it,” Richlynn Kaiser Bailey said. “Whether you’re considering work at a PR agency, a corporation, a volunteer option, advertising, or whatever it may be, it’s important that people see themselves reflected back.”
Representation matters. Being a part of this initiative for the summer opened my eyes to something important. While I and many others never got to meet Inez Y. Kaiser, we are fortunate enough to get to know her story. Just because we leave this earth doesn’t mean the legacy, accomplishments, and paths we pave for those following behind isn’t remembered and cherished. Inez Y. Kaiser’s legacy will live on forever because she took the time to be a representation of what many women of color can be in life, despite the opinions of those who say we can’t.
Don’t forget to check out the video I created that emphasizes Inez Y. Kaiser and other modern trailblazers in communications:
Qualifying students can apply for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship now!
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