Category Archive: 20th Anniversary
Reaffirms Commitment to City, Mentoring and Diversity Initiatives
New York – June 30, 2020 — The Big Apple poster created by Ogilvy & Mather in 1976 and signed by Robert Redford says it all, “You’d have to be a little crazy to live in New York, but nuts to live anywhere else.” The iconic framed poster has followed Germinder + Associates founder and president Lea-Ann Germinder, APR, Fellow, PRSA everywhere she’s lived and every office she’s opened since 1976.
On July 1st, as Germinder + Associates celebrates the 20th anniversary of the first opening of its New York City office, the poster special meaning. The poster was created in 1976 at a time New York City was going broke. Now, New York is in the midst of a pandemic and the poster is on display for all the Zoom calls as a good luck charm. New York will be back, and in the meantime, the company is marking its 20th anniversary with an affirmation of its commitment to New York City, mentoring and increasing diversity in the public relations profession.
The company formally opened its first New York City office in the Hudson Square area of Greenwich Village. It had launched Goodnewsforpets.com earlier in the year. The company has also had offices in the famous Meat Market district, Park Avenue and now is currently located in Midtown at 747 Third Avenue.
“There isn’t any area of New York City we don’t love and we look forward to when we can fully operate back in New York full-time. We were thrilled to open our doors in Kansas City in 1998, but to open the office in New York City in 2000 was a dream come true. While I grew up on Long Island, I came to the city every chance I had, and to me, even as we still battle the pandemic, the Big Apple is still the greatest city in the world,” said Germinder.
Mentoring is also important to Germinder. She has established intern programs at every agency she has joined before starting her own firm in 1998. As 2013 PRSA-NY Chapter President and as a longtime Big Apple Sponsor, she has made it a point to reach out to sponsor PRSSA students. In 2019, she received the PRSA-NY’s Makovsky Excellence in Mentoring Award in recognition for her years of mentoring public relations professionals. She is a member of the PRSA-NY Past Presidents Council.
“We are so incredibly grateful to all of the support and volunteerism that Lea-Ann has shown to PRSA-NY over the years,” said PRSA-NY President, Kellie Jelencovich. “Lea-Ann is such an outstanding mentor and is always guiding and helping students from PRSSA, as well as young emerging professionals with their careers. We are deeply appreciative to all that she has done to give back especially to students from diverse backgrounds, where Lea-Ann is constantly creating opportunities to increase diversity, equity, and inclusion. This is an incredible time to be celebrating 20 years in the Big Apple and showcasing her students and their work in the process is typical of the opportunities she creates.”
As part of the PRSA-NY mentoring program, Germinder is currently guiding Alexandra Butman through the job-seeking process, as she is set to complete her graduate degree at NYU. In May she accepted the PRSA Champions challenge to help students impacted by the pandemic by hiring two students remotely from her alma mater, the University of Dayton. Abby Crotty, a senior and Zinaejah Ozier, a junior are the two interns. An unexpected development was the Black Lives Matter movement and how it would impact the work – in a positive manner. Listen to their latest video here.
While the agency has always considered itself committed to diversity and inclusion, honest conversations became front and center. The agency recently became the 40th firm to sign the Diversity Action Alliance pledge to adopt, champion and track diversity within the organization and the public relations profession. The Diversity Action Alliance is an alliance of the national top public relations organizations. The company also made a donation towards this initiative and other initiatives and made its own statements in support of Black Lives Matter.
Abby Crotty is handling Goodnewsforpets.com content, the Goodnewsforpets 20th Anniversary Charmed by the Love contest with brand partners, and handling donation communications to pet shelters. She’s found a way to incorporate the Black Lives Matter movement and message into the work she’s doing for Goodnewsforpets. Zinaejah Ozier is helping with Germinder public relations. Now Zinaejah Ozier, is conducting “Interviews with Zinaejah Ozier” with black leaders in her voice.
“What these young women have given back to me in terms of taking an honest assessment of where we stand and analyzing how we can all move forward is nothing short of amazing. Talking about 20 years of public relations successes, that’s easy for me. Openly standing up for what you believe in, that takes guts today. It is especially fitting to celebrate them on the occasion of our 20th anniversary. They are representative of all the young professionals I have had the privilege to work with, mentor and who mentored me back at Germinder +Associates,” Lea-Ann Germinder, APR, Fellow PRSA.
The Germinder Power of Pink Program (formerly Germinder Giving Back) is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The initiative is providing pro bono counsel during the COVID-19 Pandemic and supported the Black Lives Matter movement and mentoring for students, both monetary and in-kind support. The 2020 interns were hired under this program. For more information, visit www.germinder.com or on Instagram @GerminderPR or Twitter @GerminderPR
Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness
Sharing Stories, Honoree Donations Highlight of the Program
Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink
“I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.
Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.
“This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.
Following is the complete list of Honorees and donations by category.
Veterinarian Honorees + Designated Donations
Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.
Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.
Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.
Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.
Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.
Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.
Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.
Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.
Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.
VMX Executive & Digital Expert Honoree + Designated Donation
Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.
Journalist Honorees + Designated Donations
Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.
Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.
A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.
Communications Honorees + Designated Donations
Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.
Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.
Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.
Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse
Other Special Honorees + Donations
Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.
Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.
Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.
Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.
Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.
Thomas O’Hare honored with donation to the Lymphoma Research Foundation.
#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.
Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.
GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.
Heartworm Expert Honored For Leadership Role in Veterinary Medicine and Volunteerism
Germinder + Associates has named C. Thomas Nelson, DVM, a past president, executive board member, and research chair of the American Heartworm Society (AHS) as the final Germinder20 Power of Pink Honoree to receive the award. In addition to his decades of commitment to educating veterinarians and the public about heartworm disease and prevention, Nelson is a practitioner, an active cyclist, outdoorsman and dedicated community volunteer. He has designated the $1,000 Honoree donation to the Northeast Alabama Bicycle Association (NEABA) Building Fund to drive economic development and wellness in his community. To read more about Dr. Nelson’s story, click here #Germinder20 #PowerofPinkHonoree
“I am so pleased to conclude the celebration of our 20th anniversary honoring another former client, an outstanding leader in veterinary medicine, and a friend. Dr. Nelson not only understands the effectiveness of educating through public relations, he respects what an agency can bring to the client-agency relationship and his dedication to volunteer leadership is extraordinary. You can’t help but succeed with any initiative he’s involved with, ” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Germinder has collaborated with Dr. Nelson since his tenure as president of the American Heartworm Society with the launch of several initiatives. Germinder + Associates was the agency of record for the Society and Lea-Ann Germinder played a unique role with the KNOW Heartworms campaign, partnering Zoetis, (then Pfizer Animal Health), AHS and the American Association of Feline Practitioners (AAFP) with the late Jim Richards, DVM, DACVIM, AAFP spokesperson and former director of the Cornell Feline Health Center, to educate veterinarians and the public about feline heartworm. Dr. Nelson and Germinder’s commitment to help educate the public about feline heartworm and feline research remains in large part as a lasting tribute to Dr. Richards’s love of feline medicine.
In accepting the honor, Dr. Nelson said,
“I am deeply honored that Lea-Ann would consider me worthy of such recognition. When I think back to the KNOW Heartworms campaign, we conceptualized, received approval from three major organizations, created content, produced all the collateral material and then were able to launch a nationwide public awareness campaign all with in the span of FOUR months. I am still amazed we were able to pull it off. It was indeed a team effort of Lea-Ann, Jim Richards and me. If anyone deserves an award it is Lea-Ann and her team. She was able corral two high “D” personalities to work together and with her team we all pulled off the impossible.”
Read the full release here.
Canadian Veterinarian Honored For Leadership Role in Global Feline Medicine, Communications and Digital Presence
Germinder + Associates has named Susan Little, DVM, DACVB- Feline Medicine as the only international Germinder20 Power of Pink Honoree to receive the award. In 2018 alone she has visited 19 countries, traveled 183,942 miles and lectured or attended 40 events and meetings. Little is an international speaker, author, podcast host and veterinary practice owner based in Ottawa, Canada. She is a past president of the American Association of Feline Practitioners and the Winn Feline Foundation. She has designated the $1,000 Honoree donation to the Winn Feline Foundation for feline research. To read more about Dr. Little’s story, click here #Germinder20 #PowerofPinkHonoree
“Honoring Dr. Little is a great way to kick off 2019. Germinder is committed to communicating about best global veterinary medicine practices and Dr. Little is an exemplary ambassador of feline veterinary medicine all over the world. Her positivity inspires me and every person wherever she goes. She is a leader par excellence and certainly one to follow as she lectures, as she podcasts, and in our ever changing digital world. I’m so pleased to celebrate her as a Power of Pink Honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Germinder met Dr. Little several years ago during Dr. Little’s co-authoring of a feline textbook with the late Mordecai Siegal, the editor of “The Cornell Book of Cats” and one of the first columnists of Goodnewsforpets.com. Thus began Germinder’s commitment to help educate the public about feline medicine and in particular feline medicine research. Germinder + Associates designed the Winn Feline Foundation logo when Little was president. The logo is still in use today.
In accepting the award, Little took a short break from her breakneck schedule and said, “I’m very honored to be a Power of Pink Honoree! Thank you so much for the recognition, I’m among an amazing group of Honorees.”
To read the full release, click here.
Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others
Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC). To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree
“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.
“In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”
Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.
He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.
To read the full release, click here.
Former Germinder + Associates Account Executive Honored For
Entrepreneurial Success & Digital Prowess
Germinder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree
“Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.
In accepting this latest Germinder20 Power of Pink honor, Odle said,
“As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”
Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.
Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements
Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree
“Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.
Taylor was an account manager at Germinder + Associates responsible for managing several animal health clients and campaigns in veterinary medicine. Her creative approach and team-building skills led to several GKC-PRSA Prism awards. As PR Director of OOIDA, Taylor recently won two GKC-PRSA Prism Awards for the “Speed Limiter Video” and the “OpEd for Hours of Service Regulations.” In accepting this latest Germinder20 Power of Pink honor, Taylor said,
“I would like to thank Lea-Ann for creating this program. I am humbled to be an Honoree and grateful that Germinder + Associates is making a donation to Band of Angels. Music teaches tenacity, artistry and patience. Even though my career path is mostly about public relations and the corporate world, music is very much a major part of my life. I have always been involved in performing music in some way since childhood and have continued to do so today. I am even more inspired by the fact my son is pursuing music as well and this donation will help other children learn the joy music can bring to their lives.”
Taylor has served as Public Relations Director at OOIDA since 2007.
To read the full release click here.
Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success
Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.”
Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.
“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.
Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.
For the full release, click here.
Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success
Germinder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.
Read the full release here.
Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!
Germinder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.
Read the full release here.
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