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Category Archive: GerminderPR

“Interviews With Zinaejah” Series Named to PRSA-NY Big Apple Awards 2021 Shortlist



New York – July 28, 2021 — Germinder + Associates, Inc. is pleased to announce the PRSA-NY Board of Directors has selected the agency’s “Interviews with Zinaejah” entry in the Spotlight Category: Media Relations and Content Marketing. Being on the Shortlist means that Germinder + Associates’s support of Zinaejah Ozier’s work is in consideration for a Big Apple Award or an Honorable Mention.

 According to PRSA-NY, the entry made the Shortlist as a nominee for the 2021 Big Apple Awards by representing the highest standards of excellence in the PR industry. The entry will be showcased amongst public relations peers across the United States during the Big Apple Awards.

Lea-Ann Germinder, APR, Fellow PRSA, Germinder + Associates President is an agency veteran and recipient of the inaugural Makovsky Excellence in Mentoring award. She was looking for appropriate ways to approach the virtual agency experience during the pandemic and during the Black Lives Matter for Ozier, a young Black aspiring journalist turned PR pro-storyteller. The BLM movement was an opportunity for Germinder to listen, for the young intern to create.

“I’ve interviewed many students for internships over the years, but Zinaejah and her creative skills really stood out. The trick was figuring out an internship project where I could mentor her and yet she could still call it her own. With her creativity, interviews with diverse Black leaders I knew became “Interviews with Zinaejah.” Once she completed it, having been a judge, I thought it might have a shot at taking home an award and suggested we enter it in the Big Apple awards. Now we shall meet in person for the first time and hear the final results together on September 28th. No matter what the end result — this project epitomizes for me what mentoring is all about,” said Germinder.

For her part, Ozier is looking forward to spending time in New York, her first trip to the Big Apple.


“I really enjoyed conducting my “Interview with Zinaejah” series and to have it be nominated for an award is truly a blessing. Not only that, it shows me that hard-work pays off…even if it’s a year later! I’m so excited to travel to NYC for the first time, see Lea-Ann for the first time, and enjoy a night of awards. Even If I don’t win any, I’ve already won this amazing experience.” 

Germinder + Associates, Inc. is located in New York City and Kansas City and serves several niche categories including the pet industry. The agency was founded by Lea-Ann Germinder in 1998 and has won numerous business and client service awards including the PRSA Silver Anvil Award of Excellence and IABC Bronze Quill Awards. For more information contact Lea-Ann Germinder, APR, Fellow PRSA at 917-334-8682 or Lgerminder@germinder.com.

 #BigApplePR #BigAppleAwards2021 #GerminderPR

The Launch of the Z Blog and A Scholarship Too!



BLOGPOST#1

Zinaejah Ozier is returning to Germinder + Associates this summer with the debuts of the “Z Blog” as an extension of last summer’s “Interviews with Zinaejah.”  Her first post coincides with the launch of the Inez Y. Kaiser GKC-PRSA Memorial Scholarship. Details on the scholarship here.

Martin Luther King Jr., Rosa Parks, Frederick Douglass. Each of these powerful names ring an alarming bell in the heads of many across the country. Now, with the series of events that took a toll on our country in the summer of 2020, many pronounce the name of the victims who have lost their lives to police brutality and injustice with the famous hashtag, #saytheirname.

So many names spoken, yet so many names unheard of. In my return as an intern here at Germinder + Associates, I was introduced to Inez Y. Kaiser, a Black woman I had never heard of. 

With my constant presence in the field of writing for almost my whole life, it surprised me that I was never taught about her. What surprised me the most was the number of things we had in common. Both Kaiser and I were part of journalism, PR, and most of all, we are Black, we are women, and we are in America. 

First introduced to me by Germinder + Associates president and founder, Lea-Ann Germinder, APR, Fellow, PRSA with her initiative as Co-Founder and Chair of the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund Advisory Committee to create a scholarship under the name of Kaiser, I wanted to be a part of this. Knowing that there was someone like me who took giant leaps in the same field as me gave me hope. 

I remember reading a piece called, “In Search of Our Mother’s Gardens” by Alice Walker during my freshman year at the University of Dayton (UD). I remember taking a pause after only the first page due to the relatability of the piece. Tears of sadness and joy falling like raindrops onto the bottom of the page provided me with a deeper understanding of why I felt the way I did at times. As a Black woman in America, I am in constant search of the gardens of our ancestors who suffered, mourned, and sang deeply rooted songs to numb their pain. A pain so deep that generations later, I too can feel that pain, especially when a victim of injustice is murdered on camera.

As my main focus of the previous summer was to listen to Black professionals and get insight on their journeys, I wanted to tell my own story. My journey of entering a classroom filled with white students at a PWI. My journey of taking a leap of faith and sitting on the board of my Public Relations Student Society of America (PRSSA) chapter as the only black student in the organization. My journey of trying to navigate a world so heavily flawed, that my black skin is mistaken as blob of ignorance and anger. 

Like Inez, I want to pave the road to success for aspiring young black woman after me and change the world of PR for good. I want the world to know her name. With this series I plan to share her story and mine. I want the world to not only read my words, but to feel them, just as Alice Walker and Inez Y. Kaiser did for me. 

GKC-PRSA Announces Scholarship Fund Advisory Committee, Germinder Named Chair



Fundraising Begins, Scholarship Portal Set to Open June 1 

(Kansas City, MO – May 17, 2021) — As the celebration of its 60th anniversary year continues, the Greater Kansas City Public Relations Society of America Chapter (GKC-PRSA) has established its Advisory Committee for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund. Fund Co-Founder and Past-President Lea-Ann Germinder, APR, Fellow PRSA will serve as Chair. Kaiser’s son Rick Kaiser will serve as Vice Chair. Fundraising has begun and a scholarship portal will open June 1. A donation link is available here. In commenting on these next steps, Germinder said:

Lea-Ann Germinder, APR Fellow PRSA

“On behalf of the committee, we are thrilled to take this next step in honoring Inez Kaiser, a national pioneer who is one of Kansas City’s own. We look forward to  joining with the chapter and the Kaiser family in celebrating the scholarship honorees this fall at the annual GKC-PRSA Prism awards.

The primary duty of the committee will be to administer the scholarship, however the committee will also help raise funds and continue to tell the Inez Y. Kaiser story in coordination with the chapter.

The chapter established the initial endowment at the Greater Kansas City Community Foundation for undergraduate college scholarships this past February during Black History Month. The Fund, which the chapter hopes to increase in size by raising additional funds, is to help identify future Inez Kaisers. The first scholarships of $2,500 each will be announced at the October 21 GKC-PRSA Prism Awards.  

“This is an important initiative for the chapter. To be able to celebrate the powerful legacy of a great pioneer like Dr. Kaiser and at the same time help enable future Inez Kaiser’s to pursue their dreams is something I am very proud to launch in our 60th anniversary year,” said Alex Miller, GKC-PRSA chapter president.

Inez Kaiser was born in Kansas City, Kansas in 1918. She was an educator first but became a businesswoman and public relations professional of many other firsts. In 1957, she founded Inez Kaiser & Associates. In 1963, she was the first Black woman to establish a national public relations firm with national clients in a Commerce bank building in downtown Kansas City – unheard of at the time. She was the first Black woman to join the Kansas City Chamber of Commerce. She soon had an impressive roster of local (e.g.Commerce Bank, J.E .Dunn Construction, Hallmark) and national (e.g. Lever Brothers, Burger King, Sears) clients.

Yet it was her passionate commitment to volunteerism that defined her. She established the Jackson County Chapter of the LINKS of which Vice President Kamala Harris is a prominent national member. Kaiser was the first Black woman to join the Public Relations Society of America in 1966. She won many local and national awards. She was an advisor to Presidents Nixon and Ford to help Black businesswomen, but crossed the political aisle when as her son says, “she voted for Obama.”

“What my mother accomplished is still amazing to me. She was a great teacher, a great cook, a great businesswoman, but to me at the time, she was mama. And you didn’t mess with her! I know she would be thrilled to see all of us working together to not just celebrate her, as she was in fact modest about her accomplishments, but helping others in the profession she loved,” said Rick Kaiser.

The Greater Kansas City PRSA chapter is a community of public relations and communications professionals across the Kansas City area, from recent college graduates to leaders of some of the largest firms, agencies, and non-profits. Our members represent nearly every practice area and professional and academic setting within the public relations field. In addition, we support students from across the Midwest who are members of their campus Public Relations Student Society of America (PRSSA) chapters. We hold virtual and in-person events to enhance our professional growth. Our chapter also boasts signature events, such as our annual PRISM Awards gala honoring the year’s best in communications excellence. At GKC-PRSA our mission is to be the professional resource and advocate for Kansas City’s Communications community.

For more details, go to the GKC-PRSA website here.

Rabadan Wins Goodnewsforpets 20th Anniversary Charmed by the Love Grand Prize



Christina Rabadan of Scottsdale, GA (a.k.a. @Confessionsofacrazycatlady) is the winner of the Charmed by the Love Goodnewsforpets 20th Anniversary Contest Grand Prize Package. Rabadan, a rescue volunteer, won the second Charmed by the Love contest.

As the recipient of the Grand Prize, Rabadan wins $500 in product from Goodnewsforpets 20th Anniversary Contest partners Purina Tidycats, Sleepypod, and Fetch for Pets. She also wins from Goodnewsforpets two items featuring her choice of her beloved Siamese mix or Syphinx cat breed, a pair of Elena Kreigner designed Heart-Paw earrings and the best yet, a $2,000 donation made in her name will be split between two rescues: Angels Among Us Pet Rescue and Bald and Bully. 

The contest was featured throughout 2020 in honor of Goodnewsforpets.com’s 20th anniversary. Pet lovers had a chance to win a versatile Goodnewsforpets.com Heart-Paw Charm exclusively designed by Elena Kriegner, a choice of a prestigious American College of Veterinary Behaviorists (ACVB) Decoding Your Dog or Decoding Your Cat book, a special partner prize, and a personal donation to a local shelter or rescue of each individual winner’s choice. The local shelter or rescue was also highlighted on Goodnewsforpets.com. In joining the contest earlier in the year, then ACVB president said,

“ACVB is pleased to join Goodnewsforpets.com in celebrating its 20th anniversary with the Charmed by the Love contest. Unwanted behavior is the number one reason dogs and cats are relinquished to shelters and we welcome the opportunity to have one more way to educate the public about the importance of solving pet behavior issues with science-based training,”said Ellen Lindell, VMD, DACVB, president of ACVB.

For two decades, Goodnewsforpets.com has celebrated the pet-loving community with direct donations and storytelling with posting of content, services and contests that feature donations to shelters and/or rescues of each winners’ choice.  Brands and affiliate programs underwrite the site with sponsored content. To find out more about the Goodnewsforpets.com digital platform and how to participate in this contest, brands and organizations can contact Lea-Ann Germinder directly at Lgerminder@goodnewsforpets.com.

“Thank you to all our partners, all who entered the contest, and the Goodnewsforpets community. We were  thrilled to offer a contest that celebrated the love of our pets, educated about behavior and helped less fortunate pets find their forever homes,” said Lea-Ann Germinder, Founder and Publisher of Goodnewsforpets.com.

Goodnewsforpets.com is the animal health and pet product publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available. Contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20

Germinder Honored With Michael Brim Distinguished Service Award



— Award Recognizes Communications Excellence —

New York, August 10, 2020 — Lea-Ann Germinder, APR, Fellow PRSA, president and founder of Germinder + Associates, Inc. and editor and publisher of Goodnewsforpets.com has been named the 2019 recipient of the Michael Brim Distinguished Service Award sponsored by the Cat Writers’ Association (CWA). Germinder was virtually presented with the award August 7 by Kate Benjamin during the organization’s first-ever virtual awards ceremony. Amy Shojai, CWA co-founder and a past-president nominated Germinder for the award.

“Lea-Ann Germinder has had a significant and consistent positive impact on improving the quality of life of cats, educating the public, promoting and facilitating the professional growth of cat writers. Having worked with her for more than two decades, I have seen her lift others high and celebrate their successes. I applaud her dedication to veterinary care and sharing responsible, vital information about our animal companions,” said Shojai.  

The Michael Brim Distinguished Service Award honors extraordinary achievement and communications excellence. It recognizes the person who, by word, deed, public communication, and professional excellence best promotes the ideals, mission, and best interest of the Cat Writers’ Association. Nominees can include (but are not limited to) writers, editors, or publicists whose published work or actions have had a significant impact on improving the quality of life of cats, educating the public, promoting responsible cat breeding and ownership, and/or facilitating the professional growth of cat writers.

Amy
Amy Shojai, Co-Founder and Past-President of the Cat Writers’ Association with Lea-Ann Germinder at a CWA Conference

Germinder first became involved with CWA when Co-Founder and then President Amy Shojai agreed to become the first media partner for Goodnewsforpets.com twenty years ago. GNFP provided the first free platform that publicly announced CWA events and members books (which then columnist Steve Dale reviewed and helped promote), giving the new organization a much-needed visibility and legitimacy among animal care providers and corporate interests.

“I joined the Cat Writers’ Association in 2011 and since that time, I’ve gotten to know Lea-Ann very well,” said current CWA President, Deb Barnes. “Her contribution to not only the social growth and presence of the CWA, but to the positive impact of animal welfare at large speaks volumes and we are so honored to recognize her outstanding achievements and dedication by naming her this year’s Michael Brim Distinguished Service award winner.”

She has frequently offered advice and expertise to individual CWA members as well as the CWA administration having also served as the CWA’s P.R. Firm of Record for several years. She has tirelessly worked to connect CWA with potential sponsors and has herself secured several for CWA’s benefit. She sponsors GNFP Human-Animal Bond Award. She has been a frequent and popular speaker at many CWA conferences, sharing her expertise as a PR professional. Germinder pioneered and remains a leader in the establishment of an online presence for cat writers, and remains a leader in the dissemination of accurate information about cats and veterinary care.

“Shining a light on great work and teaching CWA members publicity and social media skills has been my pleasure. It has given me an opportunity to work with so many extraordinary leaders and members at CWA. And, I’m honored and humbled to receive this award named after Michael Brim, a consummate pr professional,” said Germinder.

Germinder is an accredited Fellow of the Public Relations Society of America (PRSA), a former national director of PRSA, a former national trustee of the PRSA Foundation and served as PRSA Midwest district chair, Tri-State chair-elect and president of the New York City and Kansas City chapters. She is a member of the PRSA Counselor’s Academy and member of the PRSA-NY Past-Presidents Council. Germinder received the Makovsky Mentoring in Excellence Award at the PRSA-NY Awards Banquet last year.

Germinder + Associates Celebrates 20 Years In New York City



Big Apple Poster

Reaffirms Commitment to City, Mentoring and Diversity Initiatives

New York – June 30, 2020 — The Big Apple poster created by Ogilvy & Mather in 1976 and signed by Robert Redford says it all, “You’d have to be a little crazy to live in New York, but nuts to live anywhere else.” The iconic framed poster has followed Germinder + Associates founder and president Lea-Ann Germinder, APR, Fellow, PRSA everywhere she’s lived and every office she’s opened since 1976.

On July 1st, as Germinder + Associates celebrates the 20th anniversary of the first opening of its New York City office, the poster special meaning. The poster was created in 1976 at a time New York City was going broke. Now, New York is in the midst of a pandemic and the poster is on display for all the Zoom calls as a good luck charm. New York will be back, and in the meantime, the company is marking its 20th anniversary with an affirmation of its commitment to New York City, mentoring and increasing diversity in the public relations profession. 

Big Apple Poster
Big Apple Poster created by Ogilvy & Mather pro bono for the City of New York, 1976.

The company formally opened its first New York City office in the Hudson Square area of Greenwich Village. It had launched Goodnewsforpets.com earlier in the year. The company has also had offices in the famous Meat Market district, Park Avenue and now is currently located in Midtown at 747 Third Avenue.

“There isn’t any area of New York City we don’t love and we look forward to when we can fully operate back in New York full-time. We were thrilled to open our doors in Kansas City in 1998, but to open the office in New York City in 2000 was a dream come true. While I grew up on Long Island, I came to the city every chance I had, and to me, even as we still battle the pandemic, the Big Apple is still the greatest city in the world,” said Germinder.

Mentoring is also important to Germinder. She has established intern programs at every agency she has joined before starting her own firm in 1998. As 2013 PRSA-NY Chapter President and as a longtime Big Apple Sponsor, she has made it a point to reach out to sponsor PRSSA students. In 2019, she received the PRSA-NY’s Makovsky Excellence in Mentoring Award in recognition for her years of mentoring public relations professionals. She is a member of the PRSA-NY Past Presidents Council.

“We are so incredibly grateful to all of the support and volunteerism that Lea-Ann has shown to PRSA-NY over the years,” said PRSA-NY President, Kellie Jelencovich. “Lea-Ann is such an outstanding mentor and is always guiding and helping students from PRSSA, as well as young emerging professionals with their careers. We are deeply appreciative to all that she has done to give back especially to students from diverse backgrounds, where Lea-Ann is constantly creating opportunities to increase diversity, equity, and inclusion. This is an incredible time to be celebrating 20 years in the Big Apple and showcasing her students and their work in the process is typical of the opportunities she creates.”

As part of the PRSA-NY mentoring program, Germinder is currently guiding Alexandra Butman through the job-seeking process, as she is set to complete her graduate degree at NYU. In May she accepted the PRSA Champions challenge to help students impacted by the pandemic by hiring two students remotely from her alma mater, the University of Dayton. Abby Crotty, a senior and Zinaejah Ozier, a junior are the two interns. An unexpected development was the Black Lives Matter movement and how it would impact the work – in a positive manner. Listen to their latest video here. 

Abby & Zinaejah

While the agency has always considered itself committed to diversity and inclusion, honest conversations became front and center. The agency recently became the 40th firm to sign the Diversity Action Alliance pledge to adopt, champion and track diversity within the organization and the public relations profession. The Diversity Action Alliance is an alliance of the national top public relations organizations. The company also made a donation towards this initiative and other initiatives and made its own statements in support of Black Lives Matter. 

Abby Crotty is handling Goodnewsforpets.com content, the Goodnewsforpets 20th Anniversary Charmed by the Love contest with brand partners, and handling donation communications to pet shelters. She’s found a way to incorporate the Black Lives Matter movement and message into the work she’s doing for Goodnewsforpets. Zinaejah Ozier is helping with Germinder public relations. Now Zinaejah Ozier, is conducting “Interviews with Zinaejah Ozier” with black leaders in her voice.

“What these young women have given back to me in terms of taking an honest assessment of where we stand and analyzing how we can all move forward is nothing short of amazing. Talking about 20 years of public relations successes, that’s easy for me. Openly standing up for what you believe in, that takes guts today. It is especially fitting to celebrate them on the occasion of our 20th anniversary. They are representative of all the young professionals I have had the privilege to work with, mentor and who mentored me back at Germinder +Associates,” Lea-Ann Germinder, APR, Fellow PRSA.

The Germinder Power of Pink Program (formerly Germinder Giving Back) is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The initiative is providing pro bono counsel during the COVID-19 Pandemic and supported the Black Lives Matter movement and mentoring for students, both monetary and in-kind support. The 2020 interns were hired under this program. For more information, visit www.germinder.com or on Instagram @GerminderPR or Twitter @GerminderPR

Germinder Deploys Power of Pink Campaign for COVID-19 Communications Service & More



Updated from original post April 17, 2020.

First and foremost if you are reading this communication, we hope it finds you safe and well. While I founded our company in Kansas City in 1998, our office in New York City was founded two years later in 2000. We will soon celebrate 20 years in New York City with a satellite office in Kansas City. That is why as I celebrate my 40th year in public relations in these unprecedented times, we are extending the Power of Pink campaign to do more.

Our hearts go out to those sickened and those lost to COVID-19 in NYC and all over the world. We applaud all the healthcare workers, the delivery personnel, all the workers that have supported everyone, including us, during the stay at home requirements. Now that phased reopening is occurring there are still many challenges.

While we are working remotely, communications messages have changed daily, if not hourly, if not by the minute. Germinder + Associates is here to assist our clients and communicate with our partners and our colleagues during this time. Still, the global pandemic will continue to challenge us all for some time to come. In addition, we join with our member public relations and veterinary organizations in mourning the loss of black lives and join in the call for equality, justice and the end to racial discrimination.

Each year Germinder donates both time and funds to a number of worthy causes. Our niche website, Goodnewsforpets.com is also celebrating its 20th anniversary this year and once again our contest includes donations to animal shelters and rescues. Germinder + Associates celebrated its 20th anniversary with the Germinder20 Power of Pink Honorees and a donation program in their honor.

We launched the Power of Pink Virtual internship program in May, 2020 when called upon to help students by the PRSA Champions program. University of Dayton PRSSA Chapter leader Zinaejah Ozier is working on Germinder + Associates projects and conducting a series of Interviews with Zinaejah Ozier, video interviews with black leaders throughout her internship. University of Dayton PRSSA member Abby Crotty is running contests and helping educate the public about pets and COVID-19 and more via our Goodnewsforpets.com platform.

We have joined in solidarity with public relations and veterinary organizations to support the end to racism, injustice and discrimination with the Black Lives Matter movement. We have donated to organizations on behalf of our team. We have signed the pledge to do more.

We are also continuing to offer a probono 30-minute consultation service in 2020 to any individual or organization in need of pr services. We are also volunteering, providing mentoring services to students and graduating seniors.

Please contact me to schedule this 30 minute consultation at no charge at Lgerminder@germinder.com. We will have more announcements and do more under this program, which is a personal homage to my own successful battle with cancer almost eight years ago.

Providing PR counsel is what we do best at Germinder, but giving back is what we do well too. Every single facet of the global economy, of life has been impacted by this pandemic. Yes, we will overcome it together.

Speaking of coming together, to support my senior pr colleagues across the globe, I am participating in the International Public Relations Association (IPRA)’s COVID-19 Communications Task Force that is also offering this free service. To read more about the PRCA COVID-19 Task Force Initiative for Communications Leaders, click here.

I have been fortunate to include global communications in our portfolio for many years. Earlier in my career, I assisted the London office of an international import/export group in a similar manner to IPRA’s initiative. It is my honor to serve as a volunteer now.

We are a small 100% woman-owned business trying to do our part. My message here is if we can help each other a little bit each day with what we do best, we can make a difference. That’s the goal of my esteemed colleagues, that’s my goal.

Be safe and well everyone, and be in touch.

Lea-Ann Germinder, APR, Fellow PRSA

Lgerminder@germinder.com

A Zinaejah Ozier Interview: Dr. Courtney Campbell, DVM, DACVS-SA



Dr. Courtney Campbell Interview
Board-certified veterinary surgeon and host and producer of Vet Candy

For her second interview, intern Zinaejah Ozier reached out to Dr. Courtney Campbell, DVM, DACVS-SA and recipient of the 2020 Global Pet Expo’s media personality of the year award. Campbell is a board-certified veterinary surgeon and host and producer of Vet Candy. As an aspiring entrepreneur, Zinaejah thought it would be a good idea to interview this young black business owner and leader due to his expertise in the professional world.

One of the main things that she discussed with this amazing leader was the idea of building a career while still in the process of finding your passion. Dr. Campbell shared some advice on finding out what it is you really love within your everyday activities. He specifically talked about his journey following his youthful love of wildlife and medicine.

“When I was growing up, I’d jump outside and explore the woods, look under rocks, and I really started to appreciate wildlife,” said Dr. Campbell. “Once you appreciate wildlife and you fuse that with medicine, anatomy, and physiology, a career in veterinary medicine just makes sense. You’ve got your love for animals on one side and then you’ve got a love for medicine and science and it’s a beautiful marriage.”

When asked about having a mentor while on the journey, Campbell stressed the idea of having a set goal, a timeline, and having objective criticism during the process.

“I don’t care how old you are or where you are in life, you need a mentor,” he said. “What gets measured, gets improved. As you’re achieving your goal and doing it in record time but not doing it right, then you’re not really improving.” 

Dr. Campbell mentioned how he, himself had and still has many mentors, whether it is for professional development or personal life. As we have different sides to our lives, he talked about how helpful it can be to have a mentor for each of those sides. 

To watch the full video on mentorship and more, click here!

For more on the series, click here.

Follow us on Instagram @GerminderPR



Germinder Logo

Dear Clients, Colleagues and Friends,

As this week comes to a close, our hearts are broken as we reflect with sadness on the loss of the lives of George Floyd, Breonna Taylor, Ahmaud Arbery and Tony McDade, and so many others before them. Our country is also broken and we stand in solidarity with those who not only speak out but also strive to fix it. We also agree we are at a moment of national change.

We stand with our member public relations organizations that have expressed sentiments of support so eloquently. We are in alignment with Garland Stansell, APR, PRSA 2020 Chair’s letter to members who called for, “communicators to use our individual and collective voices to stand for truth, to speak out in our communities and workplaces to help cultivate a culture of diversity and inclusion that recognizes and celebrates the inherent value in each person regardless of age, race, religion and sexual identity.”

Ironically, I spoke at this time last year at the PRSA New York Big Apple Awards of my father’s recent passing upon receiving the PRSA New York Makovsky Mentorship in Excellence Award. In my speech I spoke of his leadership on Equal Employment Opportunity Commission initiatives within the Bell System. While I am so proud of his achievements, that was over 53 years ago. What would he say now? I think he’d say: keep going.

I have tried to follow through with my parents’ teachings to respect others of all races, creeds and gender, particularly Black minorities, passing that on to my own children and in my own professional life. I personally as a white woman of privilege know I have not done enough. Not nearly enough. It is a time for listening more, educating more, changing, doing more, for all of us of privilege.

The recently expandedPower of Pink initiative is part of my story, a program designed to celebrate success and help others achieve success. It is designed to help others under COVID-19. Now it embraces a commitment to achieve success in changing not only the conversation but also the practice of racial discrimination and inequities. We will be sharing more information on our platforms.

We have been having the necessary conversations internally and giving back to causes that are important to our team this week. We have done so in the past, we have done so at this moment, and we will continue to do so. Donations were made this week on behalf of our team members to funds such as the George Floyd Fund, Black Lives Matter, Black Visions Collective, YWCA Dayton.

We also contributed to the PRSA Foundation Diversity Action Alliance in honor of Inez Kaiser, the first Black woman to own a national public relations firm. Inez was from Kansas City, Missouri, where she launched her firm. It was where I started my firm too, but you already know I did not have the same battles to fight that Inez did. We still have so much work to do.

In closing, we are sharing the PRSA New York list of resources provided to members in a letter by chapter president Kellie Jelencovich. We will continue to work to further diversity, inclusion, and professionalism while supporting the Black community wherever we are.

Be well, be safe, and be kinder to each other, particularly our Black colleagues. All lives do matter, but at this time it must be stated definitively, Black Lives Matter.

Until we meet again,

Lea Ann Germinder, APR Fellow PRSA

President

Germinder + Associates, Inc.

GNFP Digital

Editor + Publisher

Goodnewsforpets.com

RESOURCES COURTESY OF PRSA NEW YORK

“How White Parents Can Use Media to Raise Anti-Racist Kids”

Germinder + Associates Launches Power of Pink Virtual Internship Program



Two Students from the University of Dayton PRSSA Chapter Selected

Click here to watch Zinaejah Ozier and Abby Crotty’s interview to learn more about them.

Just one short week ago, the Germinder + Associates Power of Pink virtual summer internship program began. Accompanying founder of the company, Lea-Ann Germinder, APR, Fellow PRSA, were two students from the University of Dayton(UD), Abby Crotty (senior) and Zinaejah Ozier (junior). They’re both members of the Public Relations Student Society of America (PRSSA), which is the student arm of PRSA. As a PRSSA Champion, Germinder reached out to students at UD during the Pandemic, providing opportunity for the two students to gain experience in the world of PR while also giving back to her alma mater during hard times.

Working remotely from Ohio, Michigan, Missouri and New York, the team members are tackling the 20th anniversary of the company’s Goodnewsforpets digital platform with multiple brand partner contests presented throughout the summer while also managing Germinder + Associates agency projects. The team is set to conquer important tasks for the company and bond via Zoom in spite of the world crisis going on.

Zinaejah Ozier
Zinaejah Ozier

Zinaejah Ozier is a junior at the University of Dayton who will become treasurer of the UD PRSSA chapter in the fall. She recently switched from journalism to public relations and is working on content and social media at the agency.C

“Going into a global pandemic was a scary experience, especially for us college students,” said Ozier, “but I’m so thankful that Lea-Ann took the time to reach out and offer an internship while in the midst of hard times. I can’t wait to see what this experience has in store,” said Ozier.

Abby Crotty
Abby Crotty

Abby Crotty is a senior at the University of Dayton and is a member of the PRSSA chapter. She was going to do an internship in Dayton that fell through due to the pandemic. She is working on digital content and social media as well.

“I was so grateful that Lea-Ann gave me an opportunity to further my knowledge in the PR world even with everything going on in the world right now,” said senior Abby Crotty. “I’m so excited to be able to work directly with her and Goodnewsforpets to try to further promote the site,” said Crotty.

Lea-Ann Germinder views the program as a natural extension of both her mentoring commitment and giving back through Germinder’s Power of Pink initiative. The Power of Pink Honoree and donation program was initially started to celebrate the 20th anniversary of Germinder & Associates, Inc. and honor those who helped make Germinder + Associates a success. She has extended probono services under the Power of Pink moniker during the pandemic. Giving back to her alma mater during a pandemic fits the bill.

“We’ve had many interns over the years, and operated virtually with vendors and contractors for decades,” said Germinder, “but this is the first time we’ve coordinated with interns virtually. When the call went out from PRSA to help, I decided the timing was right to develop a Power of Pink virtual internship program.”

As a past-president of PRSA-NY, Germinder also plans to participate in the New York City based Save the Internships program. The effort is essentially a website that features the profiles of students in the fields of advertising, public relations, marketing, design, and communications from City University of New York (CUNY) colleges. Each student on the website has to be nominated by a professor.

“These are extraordinary times, but there are a number of ways to keep our students engaged in the public relations profession. Paid internships and mentoring are important aspects of keeping our profession relevant and offering students much needed real-world experience. I encourage agencies and senior practitioners to look into these programs to participate however they can. There are plenty of options,” said Germinder.

About Germinder + Associates

Germinder + Associates, Inc. provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Agency Founder and Goodnewsforpets Editor & Publisher Lea-Ann Germinder, APR, Fellow PRSA is the recipient of the PRSA-NY 2020 Makovski Mentoring in Excellence Award, a former PRSA national board member, and past-president of the New York and Kansas City PRSA chapters. She is presently a member of the PRSA-NY Past President’s Council. Follow us on Instagram and Twitter @GerminderPR and on Facebook and LinkedIn at Germinder & Associates.

About Goodnewsforpets

Goodnewsforpets combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available. Follow us on Instagram and Twitter @Goodnewsforpets and on Facebook and LinkedIn at Goodnewsforpets.