Category Archive: Goodnewsforpets

Germinder’s Digital Platform Launches at VMX Virtual

Goodnewsforpets VMX Virtual Booth

PR Expertise, Content, Contests, Interviews, Products Showcased

Goodnewsforpets, ( the digital pet/vet platform for Germinder + Associates, is extending its COVID-19 content and 20th anniversary program to include additional online outreach to the veterinary community with the launch of its VMX Virtual booth. Parent company Germinder + Associates, Inc.’s Power of Pink Honorees are also featured in the booth.

VMX Virtual is a 3D, immersive and interactive platform launched January 8 by the North American Veterinary Community (NAVC). During these extraordinary challenging times, the concept is helping transform the trade show industry experience, connecting conference exhibitors and attendees 24/7, 365 days a year. As a veteran communicator, Goodnewsforpets publisher and founder Lea-Ann Germinder, APR, Fellow, PRSA understands the critical need to be on 24/7 now more than ever before.

Lea-Ann Germinder

“We are thrilled to have a VMX Virtual booth and participate in this break-through technology. In addition to publishing Goodnewsforpets for twenty years, we’ve communicated and handled crisis comms for many veterinary organizations. But communicating about and during this COVID-19 global pandemic is different. It affects all of us, all the time. We invite the veterinary community to come visit us at our VMX Virtual booth to see how we can best work together during these challenging times,” said Germinder.

VMX Virtual is powered by a highly sophisticated and award-winning technology company Simulocity, LLC. Simulocity was founded by Dr. Manny Dominguez, a former CIO for the U.S. Air Force’s Global Medical Modeling & Simulation Program and architect of a virtual reality-based hospital for the U.S. military. He is a pioneer in the areas of simulation technology, gamification, and immersive platforms. As CEO of Simulocity, he’s led the organization to numerous industry awards including Top 10 Simulation Solutions Provider.

Dr. Manny Dominquez

“The time has arrived to complement your existing shows with a truly immersive and virtual presence. Now we can infuse new revenue streams and increase access to exhibitors, products and a myriad of services, year-round!  Our groundbreaking platform makes attendees feel “Virtually There” and for exhibitors…well, the show no longer ends on Friday, said Dr. Manny Dominguez, Founder & CEO, Simulocity LLC.

VMX Virtual introduces advanced gamification and simulation technology and applies it for the first time to the virtual trade show industry. With companies spending $97 billion a year on trade show exhibitions in the U.S., this “On-Demand” platform provides a new way to reach and engage customers and opens the door for conference attendees to see everything they want, spend quality time at each exhibit, and expand the number of employees that can affordably “attend” and experience a trade show.

In a related interview on Goodnewsforpets about VMX Virtual, Manolita Moore, Vice President, Exhibit Sales & Operations, NAVC, sees a benefit to the pet owner.


Manolita Moore, MBA

VMX, the world’s largest and most comprehensive veterinary conference with more than 700 exhibiting companies and 17,000 attendees from 80 countries, opened its virtual exhibit expo hall to the veterinary community with long-time industry partner Hill’s Pet Nutrition Inc. as its inaugural VMX Virtual Exhibitor. VMX Virtual is not a replacement for the live exhibitions, but rather an extension and additional year-round engagement opportunity for both exhibitors and attendees. The NAVC is the first to introduce this capability in the veterinary field.

“If veterinary professionals have access to current products and services, it also means they will be seeing the latest products and innovations in the veterinary industry throughout the year from a trusted organization such as NAVC. By having easier and faster access to this type of information, veterinary professionals will save time, money, and be able to focus and provide better care for their patients. Ultimately the pet owner will benefit from this new technology.”

Companies and organizations can learn more about VMX Virtual on the NAVC website here or if ready to book a booth, click here. is based in New York City and Kansas City. The digital publishing platform of Germinder + Associates, Inc combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Contests, sponsored partner content, hot products, guest interviews are featured and advertising is available. Germinder + Associates provides traditional and digital communications services. Contact Lea-Ann Germinder, APR, Fellow PRSA at or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20

Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree

Former Germinder + Associates Account Executive Honored For

Entrepreneurial Success & Digital Prowess

Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

In accepting this latest Germinder20 Power of Pink honor, Odle said,

“As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

Amy Shojai Cat Writers’ Association Co-Founder Named 11th Germinder20 Power of Pink Honoree

Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success

Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

Amy Shojai“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.

Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.

“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.

For the full release, click here.


Mary Beth Leininger, DVM, First President of AVMA Named Germinder20 Power of Pink Honoree

Germinder Logo

PowerofPink Leininger

Honoree Story Celebrates Fifty-Years of Service

From Private Practice to First Woman President of the AVMA to

Industry Leader & More  

New York – July 26, 2018 — Germinder + Associates has named Mary Beth Leininger, DVM, a veterinarian for more than five decades and the first woman president of the American Veterinary Medical Association as the seventh #Germinder20 #PowerofPinkHonoree to receive the award. Leininger has designated the student scholarship fund at Purdue University’s College of Veterinary Medicine to receive the $1,000 Germinder Honoree donation. #Germinder20 #PowerofPinkHonoree

“Dr. Leininger is beloved by her colleagues, she excels at everything she does, and her love of veterinary medicine knows no bounds. My gratitude to this amazing Honoree deepens with every passing year. She epitomizes all that is right with veterinary medicine, never wavering from her core beliefs. We all still have so much to learn from her,” said Lea-Ann Germinder, President, Germinder + Associates, Inc.

Germinder and Dr. Leininger first met when Dr. Leininger was the President-Elect of the AVMA and Germinder presented “Pets Need Dental Care, Too!” to the AVMA PR Council. Later they worked together on dozens of media interviews during Dr. Leininger’s tenure as AVMA president, as spokesperson for National Veterinary Month and later as Dr. Leininger oversaw the Mark Morris and Leo Bustad Award programs for Hill’s Pet Nutrition, Inc.

“It is so generous of Lea-Ann to include me as one of her Germinder20 Power of Pink Honorees! I have treasured the many years we have worked together and am grateful to call her my friend,” said Dr. Leininger.  

To read the full release and the interview visit  Germinder + Associates provides strategic counsel to full service campaigns. The agency is celebrating its 20th anniversary. For more information contact Lea-Ann Germinder at 917-334-8682.

Jen Reeder First Journalist Named Germinder20 Power of Pink Honoree

Jen Reeder with Rescue Dogs Rio and Peach

Story Focuses On A Family Legacy of Journalism & Storytelling

(Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.

In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”

Jen Reeder with her brother Brian and her dad Tom Reeder typing on an IBM Selectric typewriter in 1976.

Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.

Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.

I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.

In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!

Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of

Jen Reeder (center) with her parents Sally and Tom Reeder

Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.

Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.

 Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog,, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.


#Germinder20 #PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.


Lea-Ann Germinder, APR, Fellow PRSA


Twitter: @lgerminder or Instagram @leagerm

High-rez Reeder images and full bio available

Germinder Renewed As Dog Writers Association of America’s Agency of Record


Once again, Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

DWAA President Jen Reeder said she is delighted that Germinder has agreed to continue the collaboration.

“Lea-Ann Germinder and her team at Germinder & Associates work tirelessly to promote DWAA and dog writers in general,” Reeder said. “In the last year alone, they’ve brought on important sponsors, booked media appearances for the leadership team, promoted our annual banquet and various initiatives and boosted contest entries by 24 percent from the previous year. The agency’s digital arm even sponsors the GNPF Digital Online Article Award, a $500 award for the best online article that highlights the human-canine bond in action. I’m so grateful for Lea-Ann’s passion and dedication – she always goes above and beyond.”

Goodnewsforpets Will Be Third-Party Digital Platform

In additional to sponsorship activities, the agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its platform. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Sunday, February 10, 2019 at the New Yorker Hotel in Manhattan.

“We are thrilled to return as the AOR for DWAA in our 20th anniversary year and be recognized for our work. DWAA is an organization near and dear to me personally. We look forward to achieving even more success together with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder + Associates and Editor & Publisher of

 About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit:

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.comTM combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available.

GNFP DigitalTM provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.


Sponsorship Celebrates #GoodDogsInFilm

Sponsorship Celebrates #GoodDogsInFilm with Contest, a pet news digital platform of Germinder & Associates, Inc., today announced its sponsorship of the national NY Dog Film Festival. The sponsorship kicks off with a contest along with the Goodnewsforpets #GoodDogsInFilm promotion, a year-long celebration of beloved dog stars of all kinds, past and present.

npr dogtalk lea-ann germinder

Lea-Ann Germinder, APR, Fellow PRSA Germinder & Associates, President and, Founder

“The idea of the #GoodDogsInFilm promotion came about after attending the venerable Sundance Film Festival. Sundance is an amazing experience, and true to the spirit of the festival, it nurtured an idea. I thought could play an important part in showcasing the role of dogs in films in a very positive way. They enrich the film-going experience – from the earliest dog film stars to home-grown movies to blockbuster films. We will celebrate all of them and more with this promotion, starting with the NY Dog Film Festival,” said Lea-Ann Germinder, Founder and Publisher of

Tracie Hotchner, founder and director of the NY Dog Film Festival is a well-known pet wellness advocate and author and recognized as the premiere voice for pets and their people on pet talk radio. Hotchner recently interviewed Germinder on her Dog Talk® radio show about Goodnewsforpets, working with veterinarians and pet professionals and the NY Dog Film Festival. The interview can be found here.

“When wanted to join forces with the NY Dog Film Festival, I was delighted to make a partnership with Lea-Ann and together go forward bringing the world Good News for Pets! Hotchner commented, adding, “I’m delighted to bring animal lovers together to share a communal experience of watching short films that celebrate the remarkable bond between people and dogs, while recognizing the great work of local animal organizations.”

ny dog film festival tracie hotchnerTo enter the contest, go to NY Dog Film Festival Founder Tracie Hotchner’s blog post and find the special key word to enter the contest. Entrants have the chance to win one of three copies of the American Veterinary College of Behaviorists’ book “Decoding Your Dog” together with three exclusive Elena Kriegner Goodnewsforpets sterling silver Heart-Paw charms. A personal donation in each winner’s name will also be made to a local dog rescue or shelter of his or her choice. Enter by April 28, 2017 for a chance to win here!

Follow Goodnewsforpets on Twitter @goodnewsforpets and Facebook

About & Germinder & Associates, Inc. curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Germinder & Associates is an award-winning New York City based agency that provides strategic counsel, digital publishing content, and national campaigns for niche markets including animal health and pet products. For more information contact Lea-Ann Germinder, President and Founder at or 212-367-2170.

About the NY Dog Film Festival

In 2015 the first NY Dog Film Festival™ premiered in New York City, which grew out of Tracie Hotchner’s desire as a pet wellness advocate to expand her Radio Pet Lady Network’s outreach to educate the public about adoption, health issues and philosophical aspects of pets in our lives. Hotchner created the Festival as a unique way of honoring dogs as true family members by bringing together like-minded people to experience the remarkable human-canine bond on film. The NY Dog Film Festival™ shares proceeds from its ticket sales with local shelters wherever it travels. For more information about the films, other 2017 destination cities, and how to buy tickets visit