Archive: March 2022

Bill DeLay Distinguished Service Award to Germinder

Kansas City, MO – March 18, 2022 — Germinder + Associates’ Founder + President, Lea-Ann Germinder, APR, PRSA, was honored March 15 with the 2021 Bill DeLay Distinquished Service Award by the Greater Kansas City chapter of the Public Relations Society of America (GKC-PRSA) at the chapter’s individual awards reception. The award recognizes a chapter member for their participation and volunteerism. The award was presented by Bridget Koan, current chapter president, the last recipient of the award in 2018.

A Welcome Return to WVC 2022, Relief to Ukraine, On to Global Pet Expo

This blog post was originally posted on

The 2022 Western Veterinary Conference was my first in-person conference since 2020. And, judging by the smiling faces of my industry partners and veterinary healthcare team colleagues, it was a smashing success. Thanks to the Brakke Consulting team, the conference included its annual Industry Overview on how COVID accelerated change in the veterinary profession.

Quick adoption of omnichannel brand platforms to remote work to consolidation of veterinary hospitals were the changes. Veterinarian and staff shortages and burnout among millenial veterinarians continued.  Interestingly, telemedicine did not keep pace with the transformation to telemedicine in human health.  State laws vary on what is allowed and veterinarians by and large still want to see our furry friends in the office. More on that issue to come because it appears pet owners want more telemedicine  not less.

My teams and I helped educate practicing veterinarians and pet owners about the ease of use and efficacy of moxidectin in Proheart6. Now with products like Simparica Trio and Solensia, and Librela to be launched in 2022, Zoetis is shown to be clearly leading the pack in both revenue and new product introductions. Merck and Boehringer Ingelheim continue to battle it out as second and third top performers for a share of our pet spending dollars with great products as well.  Inflation will complicate growth for all companies – it does for us, doesn’t it?

One of the most interesting predictions from the Brakke Industry Overview was how monoclonal antibodies will once again upend distribution channels – in favor of the veterinary clinic. We saw how the entire flea & tick category went back to the veterinary clinic and how well Proheart6 was received.  Will there be a repeat?

The trade show floor at Western Veterinary Conference was repleat with new innovations in how products were presented, new technologies and even as a colleague commented, veterinary clinics looking for veterinary team members.  As a Chewy affiliate site, we are always interested in Chewy’s new developments and were happy to stop by their booth. Be sure to read our post about the Chewy Practice Hub. Something tells me we will be visiting that story again.

Last but certainly not least we were pleased to report on two AVMA’s initiatives, a collaboration with Viticus and a $200,000 Ukraine relief fund with Merck Animal Health and its American Veterinary Foundation arm.

As we head to Global Pet Expo in a few weeks, stay tuned for what’s new in the pet food category but also the increased acceptance of pet product technology. Slow to grow initially, could the pandemic finally be the impetus for real growth in the category to the benefit of pet owners?

We shall see! See you at Global Pet Expo, pet industry peeps and pet parents watch for our updates.

Celebrating Women’s History Month, Honoring Your Peers

Lea-Ann Germinder, APR PRSA
Lea-Ann Germinder, APR, Fellow PRSA
The following letter was originally printed in the GKC-PRSA March, 2022 Newsletter. It celebrates the women leaders of GKC-PRSA, our founder’s peers, colleagues and future women leaders.

The GKC-PRSA chapter is celebrating Women’s History Month by honoring our own women leaders. As a past-president of the chapter, I’m proud to have served and stood on the shoulders of those women who came before me to lead as president: Betsy Solberg, Cheryl Ward, Shirley Quastler, Janet Smith, APR, Suze Parker, APR and Beth Paulsen, APR. I’m equally proud to celebrate the women presidents who came after me: Jan Zimmers, APR, Nancy Levin, APR, Linda Morris Shaffer, APR Jacqueline Clark, APR, Fellow, PRSA, Debra Peterson, APR, Renee Robinson, APR, Barb Polking Pruitt, APR, Ashlie Hand, APR, Jody Donohue, APR, Jean Peat, APR, Norita Taylor APR, and our current president Bridget Koan. I continue to learn from our emerging leaders and look forward to having many more women presidents of the chapter to celebrateThis year, we also began the month with a special tribute to Inez Kaiser. Kaiser was a national leader and the first Black woman to join PRSA and GKC-PRSA on March 1, 1966. In memory of her grandmother, her granddaughter Richlynn Kaiser Bailey, Enterprise Change Management Consultant, Toyota Financial Services, has joined PRSA and the GKC-PRSA chapter. She serves on the Inez Kaiser GKC-PRSA Memorial Scholarship Advisory Committee and will be a featured speaker at the chapter’s March 24 event.

In the release announcing this special moment, Kaiser Bailey said: “Serving on the advisory committee and now joining PRSA honors the legacy of my grandmother. More than that it includes promoting the values of confidence and overcoming “imposter syndrome” — reaffirming who you are is enough. The scholarship in her name is about paying it forward and supporting students who are aspiring to make their mark in communications.” 
March 25 is the deadline for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship applications. Two regional and one national scholarship is available. 

The chapter hopes to continue to increase the endowment to help future Inez Kaisers. A donation link is available here.

Lea-Ann Germinder, APR, Fellow PRSAGKC-PRSA VP Student Relations, Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund Co-Founder and Advisory Committee Chair