Christina Rabadan of Scottsdale, GA (a.k.a. @Confessionsofacrazycatlady) is the winner of the Charmed by the Love Goodnewsforpets 20th Anniversary Contest Grand Prize Package. Rabadan, a rescue volunteer, won the second Charmed by the Love contest.
As the recipient of the Grand Prize, Rabadan wins $500 in product from Goodnewsforpets 20th Anniversary Contest partners Purina Tidycats, Sleepypod, and Fetch for Pets. She also wins from Goodnewsforpets two items featuring her choice of her beloved Siamese mix or Syphinx cat breed, a pair of Elena Kreigner designed Heart-Paw earrings and the best yet, a $2,000 donation made in her name will be split between two rescues: Angels Among Us Pet Rescue and Bald and Bully.
The contest was featured throughout 2020 in honor of Goodnewsforpets.com’s 20th anniversary. Pet lovers had a chance to win a versatile Goodnewsforpets.com Heart-Paw Charm exclusively designed by Elena Kriegner, a choice of a prestigious American College of Veterinary Behaviorists (ACVB) Decoding Your Dog or Decoding Your Cat book, a special partner prize, and a personal donation to a local shelter or rescue of each individual winner’s choice. The local shelter or rescue was also highlighted on Goodnewsforpets.com. In joining the contest earlier in the year, then ACVB president said,
“ACVB is pleased to join Goodnewsforpets.com in celebrating its 20th anniversary with the Charmed by the Love contest. Unwanted behavior is the number one reason dogs and cats are relinquished to shelters and we welcome the opportunity to have one more way to educate the public about the importance of solving pet behavior issues with science-based training,”said Ellen Lindell, VMD, DACVB, president of ACVB.
For two decades, Goodnewsforpets.com has celebrated the pet-loving community with direct donations and storytelling with posting of content, services and contests that feature donations to shelters and/or rescues of each winners’ choice. Brands and affiliate programs underwrite the site with sponsored content. To find out more about the Goodnewsforpets.com digital platform and how to participate in this contest, brands and organizations can contact Lea-Ann Germinder directly at Lgerminder@goodnewsforpets.com.
“Thank you to all our partners, all who entered the contest, and the Goodnewsforpets community. We were thrilled to offer a contest that celebrated the love of our pets, educated about behavior and helped less fortunate pets find their forever homes,” said Lea-Ann Germinder, Founder and Publisher of Goodnewsforpets.com.
Goodnewsforpets.com is the animal health and pet product publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available. Contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20
Reaffirms Commitment to City, Mentoring and Diversity Initiatives
New York – June 30, 2020 — The Big Apple poster created by Ogilvy & Mather in 1976 and signed by Robert Redford says it all, “You’d have to be a little crazy to live in New York, but nuts to live anywhere else.” The iconic framed poster has followed Germinder + Associates founder and president Lea-Ann Germinder, APR, Fellow, PRSA everywhere she’s lived and every office she’s opened since 1976.
On July 1st, as Germinder + Associates celebrates the 20th anniversary of the first opening of its New York City office, the poster special meaning. The poster was created in 1976 at a time New York City was going broke. Now, New York is in the midst of a pandemic and the poster is on display for all the Zoom calls as a good luck charm. New York will be back, and in the meantime, the company is marking its 20th anniversary with an affirmation of its commitment to New York City, mentoring and increasing diversity in the public relations profession.
The company formally opened its first New York City office in the Hudson Square area of Greenwich Village. It had launched Goodnewsforpets.com earlier in the year. The company has also had offices in the famous Meat Market district, Park Avenue and now is currently located in Midtown at 747 Third Avenue.
“There isn’t any area of New York City we don’t love and we look forward to when we can fully operate back in New York full-time. We were thrilled to open our doors in Kansas City in 1998, but to open the office in New York City in 2000 was a dream come true. While I grew up on Long Island, I came to the city every chance I had, and to me, even as we still battle the pandemic, the Big Apple is still the greatest city in the world,” said Germinder.
Mentoring is also important to Germinder. She has established intern programs at every agency she has joined before starting her own firm in 1998. As 2013 PRSA-NY Chapter President and as a longtime Big Apple Sponsor, she has made it a point to reach out to sponsor PRSSA students. In 2019, she received the PRSA-NY’s Makovsky Excellence in Mentoring Award in recognition for her years of mentoring public relations professionals. She is a member of the PRSA-NY Past Presidents Council.
“We are so incredibly grateful to all of the support and volunteerism that Lea-Ann has shown to PRSA-NY over the years,” said PRSA-NY President, Kellie Jelencovich. “Lea-Ann is such an outstanding mentor and is always guiding and helping students from PRSSA, as well as young emerging professionals with their careers. We are deeply appreciative to all that she has done to give back especially to students from diverse backgrounds, where Lea-Ann is constantly creating opportunities to increase diversity, equity, and inclusion. This is an incredible time to be celebrating 20 years in the Big Apple and showcasing her students and their work in the process is typical of the opportunities she creates.”
As part of the PRSA-NY mentoring program, Germinder is currently guiding Alexandra Butman through the job-seeking process, as she is set to complete her graduate degree at NYU. In May she accepted the PRSA Champions challenge to help students impacted by the pandemic by hiring two students remotely from her alma mater, the University of Dayton. Abby Crotty, a senior and Zinaejah Ozier, a junior are the two interns. An unexpected development was the Black Lives Matter movement and how it would impact the work – in a positive manner. Listen to their latest video here.
While the agency has always considered itself committed to diversity and inclusion, honest conversations became front and center. The agency recently became the 40th firm to sign the Diversity Action Alliance pledge to adopt, champion and track diversity within the organization and the public relations profession. The Diversity Action Alliance is an alliance of the national top public relations organizations. The company also made a donation towards this initiative and other initiatives and made its own statements in support of Black Lives Matter.
Abby Crotty is handling Goodnewsforpets.com content, the Goodnewsforpets 20th Anniversary Charmed by the Love contest with brand partners, and handling donation communications to pet shelters. She’s found a way to incorporate the Black Lives Matter movement and message into the work she’s doing for Goodnewsforpets. Zinaejah Ozier is helping with Germinder public relations. Now Zinaejah Ozier, is conducting “Interviews with Zinaejah Ozier” with black leaders in her voice.
“What these young women have given back to me in terms of taking an honest assessment of where we stand and analyzing how we can all move forward is nothing short of amazing. Talking about 20 years of public relations successes, that’s easy for me. Openly standing up for what you believe in, that takes guts today. It is especially fitting to celebrate them on the occasion of our 20th anniversary. They are representative of all the young professionals I have had the privilege to work with, mentor and who mentored me back at Germinder +Associates,” Lea-Ann Germinder, APR, Fellow PRSA.
The Germinder Power of Pink Program (formerly Germinder Giving Back) is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The initiative is providing pro bono counsel during the COVID-19 Pandemic and supported the Black Lives Matter movement and mentoring for students, both monetary and in-kind support. The 2020 interns were hired under this program. For more information, visit www.germinder.com or on Instagram @GerminderPR or Twitter @GerminderPR
Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness
Sharing Stories, Honoree Donations Highlight of the Program
Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink
“I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.
Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.
“This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.
Following is the complete list of Honorees and donations by category.
Veterinarian Honorees + Designated Donations
Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.
Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.
Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.
A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.
Communications Honorees + Designated Donations
Julie Luxdesignated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.
Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.
Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.
Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse
Other Special Honorees + Donations
Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.
Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.
Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.
Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.
Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.
Thomas O’Hare honored with donation to the Lymphoma Research Foundation.
#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.
Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.
GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.
Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!
Germinder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.
Cat Friendly Practice Co-Chair Celebrates Anniversary Too!
It’s a celebration times two! Just as Elizabeth Colleran, DVM, MS, DABVP Elizabeth Colleran, DVM, MS, DABVP-Feline Specialty has been named a Germinder20 Power of Pink Honoree, she is also celebrating the 20th anniversary of her current practice, the Chico Hospital for Cats. #Germinder20 #PowerofPinkHonoree
Dr. Colleran is a Cat Friendly Practice Co-chair, American Association of Feline Practitioners (AAFP) Board Member, author, task force committee chair, and speaks regularly at veterinary conferences. She has successfully run two feline veterinary practices. For these accomplishments and more Germinder proudly salutes Dr. Colleran’s accomplishments.
“Selecting Dr. Colleran as the next Honoree was an exciting choice. Dr. Colleran’s leadership with the Cat Friendly Practice and so many other initiatives has been brilliant. She gives and gives and gives quietly to the profession and to all around her. It’s always a “how can I help” and the wheels in her head start turning. If she can’t help, she will let you know who can. And, she’s a successful business woman to boot,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder + Associates.
Dr. Colleran has designated the Winn Feline Foundation as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Winn Feline Foundation advances feline health by supporting research and education.
“I am delighted and humbled to accept this award during our own anniversary year. All the campaigns, all the work is to benefit the magnificent felines we veterinarians treat every day. Thank you to Germinder for recognizing not only the work but for the donation to the Winn Feline Foundation to continue to benefit them,” said Dr. Colleran.
Colleran most recently collaborated with Germinder on Germinder’s launch of the GNFP Digital feline pain management module, but their relationship goes back twenty years. Colleran is one of the early AAFP leaders who introduced Germinder to feline veterinary medicine during Germinder’s work with Hill’s Pet Nutrition, Inc. The “Seven Subtle Signs of Sickness” campaign underwritten by Hill’s was one of the first to communicate to general practitioners and the cat-owning public on what to look for in sick cats. She and her colleagues at AAFP have tackled some of toughest issues facing the veterinary profession – and still do to this day. The development of the Cat Friendly Practice is the most recent example.
“Since I was a young child I wanted to be a veterinarian. I feel incredibly lucky to have been able to make that happen and I have loved every minute. It is my dream job and I would not change a thing. Thank you to Germinder + Associates for this award, and for all the people along the way that made my career possible.”
Debra F. Horwitz, DVM, DACVB, is a frequent lecturer, author, media spokesperson and past president and former public relations chair of the American College of Veterinary Behaviorists (ACVB). She and Germinder worked together on the Keep the L.O.V.E. Alive Tour sponsored by Ceva Animal Health and the American College of Veterinary Behaviorists (ACVB). Horwitz also spearheaded an ACVB column on Goodnewsforpets featuring ACVB behaviorist from an ACVB book she co-edited, Decoding Your Dog.
“Solving pet behavior issues is such an important aspect of veterinary medicine and we are thrilled Dr. Horwitz is our first honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates. “Her ultimate goal has always been to help the public create a safe, happy and loving relationship with their pets through a better understanding of dogs and cats and how they see the world.”
“Her Story is a leadership success story. She is a fantastic collaborator, a consummate professional and cares deeply about both the veterinary profession and educating the public,” Germinder said.
In honor of Dr. Horwitz’s selection, a donation from a special 20th Anniversary Fund will be made to the Humane Society of Missouri. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center and the Clara Goy Foundation with several pet-related organizations to benefit from the fund.
The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder.
Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.
GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.