Christina Rabadan of Scottsdale, GA (a.k.a. @Confessionsofacrazycatlady) is the winner of the Charmed by the Love Goodnewsforpets 20th Anniversary Contest Grand Prize Package. Rabadan, a rescue volunteer, won the second Charmed by the Love contest.
As the recipient of the Grand Prize, Rabadan wins $500 in product from Goodnewsforpets 20th Anniversary Contest partners Purina Tidycats, Sleepypod, and Fetch for Pets. She also wins from Goodnewsforpets two items featuring her choice of her beloved Siamese mix or Syphinx cat breed, a pair of Elena Kreigner designed Heart-Paw earrings and the best yet, a $2,000 donation made in her name will be split between two rescues: Angels Among Us Pet Rescue and Bald and Bully.
The contest was featured throughout 2020 in honor of Goodnewsforpets.com’s 20th anniversary. Pet lovers had a chance to win a versatile Goodnewsforpets.com Heart-Paw Charm exclusively designed by Elena Kriegner, a choice of a prestigious American College of Veterinary Behaviorists (ACVB) Decoding Your Dog or Decoding Your Cat book, a special partner prize, and a personal donation to a local shelter or rescue of each individual winner’s choice. The local shelter or rescue was also highlighted on Goodnewsforpets.com. In joining the contest earlier in the year, then ACVB president said,
“ACVB is pleased to join Goodnewsforpets.com in celebrating its 20th anniversary with the Charmed by the Love contest. Unwanted behavior is the number one reason dogs and cats are relinquished to shelters and we welcome the opportunity to have one more way to educate the public about the importance of solving pet behavior issues with science-based training,”said Ellen Lindell, VMD, DACVB, president of ACVB.
For two decades, Goodnewsforpets.com has celebrated the pet-loving community with direct donations and storytelling with posting of content, services and contests that feature donations to shelters and/or rescues of each winners’ choice. Brands and affiliate programs underwrite the site with sponsored content. To find out more about the Goodnewsforpets.com digital platform and how to participate in this contest, brands and organizations can contact Lea-Ann Germinder directly at Lgerminder@goodnewsforpets.com.
“Thank you to all our partners, all who entered the contest, and the Goodnewsforpets community. We were thrilled to offer a contest that celebrated the love of our pets, educated about behavior and helped less fortunate pets find their forever homes,” said Lea-Ann Germinder, Founder and Publisher of Goodnewsforpets.com.
Goodnewsforpets.com is the animal health and pet product publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available. Contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20
The interview series by Zinaejah Ozier kicked off its third interview with Troy Blackwell Jr. who is the National Director of Press Advance, Obama White House Alum, and Board Member at BPRS-NY and PRSA Tri State.
On June 30, 2020, Blackwell will be speaking at the LGBTQ Experience in Public Relations event at the Museum of Public Relations. Celebrating the 50th anniversary of Stonewall, which granted rights to LGBT members, this event is aimed at showing what it’s like to be in the LGBTQ community while also in PR.
“We’re going to talk about the last 50 years of pride and about ways that agencies can be more inclusive when marketing or working on clients that do work in the LGBTQ space.”
Going into the interview, Zinaejah Ozier knew that she would be able to relate to the unique experiences that Blackwell encountered due to his membership in both the black community and the LGBTQ community. In response to this, Blackwell spoke on how these unique experiences make way for the importance of telling your story and inserting yourself into an industry that is in dire need of more diversity.
“Don’t shy away from the industry because of where the industry is right now,” said Blackwell Jr. “I think also sometimes being different, offering a unique perspective, and being able to tell stories that are different from everyone else in the bunch, that unique perspective can actually make you stand out and it can make people more interested in you. You’ll be surprised how far that that can take you.”
He made it clear that coming from a marginalized group does not make you susceptible to the things that the world tries to put you in. You are not what society says you are, you are what you make of yourself.
To watch the full video on uniqueness and gaining perspectives, click here!
First and foremost if you are reading this communication, we hope it finds you safe and well. While I founded our company in Kansas City in 1998, our office in New York City was founded two years later in 2000. We will soon celebrate 20 years in New York City with a satellite office in Kansas City. That is why as I celebrate my 40th year in public relations in these unprecedented times, we are extending the Power of Pink campaign to do more.
Our hearts go out to those sickened and those lost to COVID-19 in NYC and all over the world. We applaud all the healthcare workers, the delivery personnel, all the workers that have supported everyone, including us, during the stay at home requirements. Now that phased reopening is occurring there are still many challenges.
While we are working remotely, communications messages have changed daily, if not hourly, if not by the minute. Germinder + Associates is here to assist our clients and communicate with our partners and our colleagues during this time. Still, the global pandemic will continue to challenge us all for some time to come. In addition, we join with our member public relations and veterinary organizations in mourning the loss of black lives and join in the call for equality, justice and the end to racial discrimination.
Each year Germinder donates both time and funds to a number of worthy causes. Our niche website, Goodnewsforpets.com is also celebrating its 20th anniversary this year and once again our contest includes donations to animal shelters and rescues. Germinder + Associates celebrated its 20th anniversary with the Germinder20 Power of Pink Honorees and a donation program in their honor.
We launched the Power of Pink Virtual internship program in May, 2020 when called upon to help students by the PRSA Champions program. University of Dayton PRSSA Chapter leader Zinaejah Ozier is working on Germinder + Associates projects and conducting a series of Interviews with Zinaejah Ozier, video interviews with black leaders throughout her internship. University of Dayton PRSSA member Abby Crotty is running contests and helping educate the public about pets and COVID-19 and more via our Goodnewsforpets.com platform.
We have joined in solidarity with public relations and veterinary organizations to support the end to racism, injustice and discrimination with the Black Lives Matter movement. We have donated to organizations on behalf of our team. We have signed the pledge to do more.
We are also continuing to offer a probono 30-minute consultation service in 2020 to any individual or organization in need of pr services. We are also volunteering, providing mentoring services to students and graduating seniors.
Please contact me to schedule this 30 minute consultation at no charge at Lgerminder@germinder.com. We will have more announcements and do more under this program, which is a personal homage to my own successful battle with cancer almost eight years ago.
Providing PR counsel is what we do best at Germinder, but giving back is what we do well too. Every single facet of the global economy, of life has been impacted by this pandemic. Yes, we will overcome it together.
Speaking of coming together, to support my senior pr colleagues across the globe, I am participating in the International Public Relations Association (IPRA)’s COVID-19 Communications Task Force that is also offering this free service. To read more about the PRCA COVID-19 Task Force Initiative for Communications Leaders, click here.
I have been fortunate to include global communications in our portfolio for many years. Earlier in my career, I assisted the London office of an international import/export group in a similar manner to IPRA’s initiative. It is my honor to serve as a volunteer now.
We are a small 100% woman-owned business trying to do our part. My message here is if we can help each other a little bit each day with what we do best, we can make a difference. That’s the goal of my esteemed colleagues, that’s my goal.
For her second interview, intern Zinaejah Ozier reached out to Dr. Courtney Campbell, DVM, DACVS-SA and recipient of the 2020 Global Pet Expo’s media personality of the year award. Campbell is a board-certified veterinary surgeon and host and producer of Vet Candy. As an aspiring entrepreneur, Zinaejah thought it would be a good idea to interview this young black business owner and leader due to his expertise in the professional world.
One of the main things that she discussed with this amazing leader was the idea of building a career while still in the process of finding your passion. Dr. Campbell shared some advice on finding out what it is you really love within your everyday activities. He specifically talked about his journey following his youthful love of wildlife and medicine.
“When I was growing up, I’d jump outside and explore the woods, look under rocks, and I really started to appreciate wildlife,” said Dr. Campbell. “Once you appreciate wildlife and you fuse that with medicine, anatomy, and physiology, a career in veterinary medicine just makes sense. You’ve got your love for animals on one side and then you’ve got a love for medicine and science and it’s a beautiful marriage.”
When asked about having a mentor while on the journey, Campbell stressed the idea of having a set goal, a timeline, and having objective criticism during the process.
“I don’t care how old you are or where you are in life, you need a mentor,” he said. “What gets measured, gets improved. As you’re achieving your goal and doing it in record time but not doing it right, then you’re not really improving.”
Dr. Campbell mentioned how he, himself had and still has many mentors, whether it is for professional development or personal life. As we have different sides to our lives, he talked about how helpful it can be to have a mentor for each of those sides.
To watch the full video on mentorship and more, click here!
Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others
Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC). To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree
“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.
“In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”
Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.
He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.
Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success
Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.”
Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.
“I’m so thrilled to announce Amy Shojai as the 11th Honoree. She is the best of collaborators. Now we get to celebrate her — the launch of her Write Schtuff Coaching webinar series, honor her mentoring and coaching of writers through the years, and celebrate again her co-founding of CWA with the 25th Anniversary of the CWA Banquet and Conference in St. Louis next year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.
Amy is a certified animal behavior consultant, and nationally known authority on pet care and behavior. Her newest project is her “Write Schtuff Coaching Series”. The online presentation is live and recorded for replays, in which she ask attendees what they need and want, answers questions, give a PowerPoint presentation, offers handouts and other perks, and recommends no-to-low-cost resources that she’s found helpful in her own work.
Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success
Germinder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.
Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!
Germinder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.
From Private Practice to First Woman President of the AVMA to
Industry Leader & More
New York – July 26, 2018 — Germinder + Associates has named Mary Beth Leininger, DVM, a veterinarian for more than five decades and the first woman president of the American Veterinary Medical Association as the seventh #Germinder20 #PowerofPinkHonoree to receive the award. Leininger has designated the student scholarship fund at Purdue University’s College of Veterinary Medicine to receive the $1,000 Germinder Honoree donation. #Germinder20 #PowerofPinkHonoree
“Dr. Leininger is beloved by her colleagues, she excels at everything she does, and her love of veterinary medicine knows no bounds. My gratitude to this amazing Honoree deepens with every passing year. She epitomizes all that is right with veterinary medicine, never wavering from her core beliefs. We all still have so much to learn from her,” said Lea-Ann Germinder, President, Germinder + Associates, Inc.
Germinder and Dr. Leininger first met when Dr. Leininger was the President-Elect of the AVMA and Germinder presented “Pets Need Dental Care, Too!” to the AVMA PR Council. Later they worked together on dozens of media interviews during Dr. Leininger’s tenure as AVMA president, as spokesperson for National Veterinary Month and later as Dr. Leininger oversaw the Mark Morris and Leo Bustad Award programs for Hill’s Pet Nutrition, Inc.
“It is so generous of Lea-Ann to include me as one of her Germinder20 Power of Pink Honorees! I have treasured the many years we have worked together and am grateful to call her my friend,” said Dr. Leininger.
To read the full release and the interview visit Goodnewsforpets.com. Germinder + Associates provides strategic counsel to full service campaigns. The agency is celebrating its 20th anniversary. For more information contact Lea-Ann Germinder at 917-334-8682.
Story Focuses On A Family Legacy of Journalism & Storytelling
(Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.
In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”
Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.
Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.
“I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.
In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!
Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of
Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.
Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.
Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog, Today.com, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.
#Germinder20#PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.
#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.
Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.
GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.