Christina Rabadan of Scottsdale, GA (a.k.a. @Confessionsofacrazycatlady) is the winner of the Charmed by the Love Goodnewsforpets 20th Anniversary Contest Grand Prize Package. Rabadan, a rescue volunteer, won the second Charmed by the Love contest.
As the recipient of the Grand Prize, Rabadan wins $500 in product from Goodnewsforpets 20th Anniversary Contest partners Purina Tidycats, Sleepypod, and Fetch for Pets. She also wins from Goodnewsforpets two items featuring her choice of her beloved Siamese mix or Syphinx cat breed, a pair of Elena Kreigner designed Heart-Paw earrings and the best yet, a $2,000 donation made in her name will be split between two rescues: Angels Among Us Pet Rescue and Bald and Bully.
The contest was featured throughout 2020 in honor of Goodnewsforpets.com’s 20th anniversary. Pet lovers had a chance to win a versatile Goodnewsforpets.com Heart-Paw Charm exclusively designed by Elena Kriegner, a choice of a prestigious American College of Veterinary Behaviorists (ACVB) Decoding Your Dog or Decoding Your Cat book, a special partner prize, and a personal donation to a local shelter or rescue of each individual winner’s choice. The local shelter or rescue was also highlighted on Goodnewsforpets.com. In joining the contest earlier in the year, then ACVB president said,
“ACVB is pleased to join Goodnewsforpets.com in celebrating its 20th anniversary with the Charmed by the Love contest. Unwanted behavior is the number one reason dogs and cats are relinquished to shelters and we welcome the opportunity to have one more way to educate the public about the importance of solving pet behavior issues with science-based training,”said Ellen Lindell, VMD, DACVB, president of ACVB.
For two decades, Goodnewsforpets.com has celebrated the pet-loving community with direct donations and storytelling with posting of content, services and contests that feature donations to shelters and/or rescues of each winners’ choice. Brands and affiliate programs underwrite the site with sponsored content. To find out more about the Goodnewsforpets.com digital platform and how to participate in this contest, brands and organizations can contact Lea-Ann Germinder directly at Lgerminder@goodnewsforpets.com.
“Thank you to all our partners, all who entered the contest, and the Goodnewsforpets community. We were thrilled to offer a contest that celebrated the love of our pets, educated about behavior and helped less fortunate pets find their forever homes,” said Lea-Ann Germinder, Founder and Publisher of Goodnewsforpets.com.
Goodnewsforpets.com is the animal health and pet product publishing platform of Germinder + Associates, Inc. It combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available. Contact Lea-Ann Germinder at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20
Goodnewsforpets, (www.goodnewsforpets.com) the digital pet/vet platform for Germinder + Associates, is extending its COVID-19 content and 20th anniversary program to include additional online outreach to the veterinary community with the launch of its VMX Virtual booth. Parent company Germinder + Associates, Inc.’s Power of Pink Honorees are also featured in the booth.
VMX Virtual is a 3D, immersive and interactive platform launched January 8 by the North American Veterinary Community (NAVC). During these extraordinary challenging times, the concept is helping transform the trade show industry experience, connecting conference exhibitors and attendees 24/7, 365 days a year. As a veteran communicator, Goodnewsforpets publisher and founder Lea-Ann Germinder, APR, Fellow, PRSA understands the critical need to be on 24/7 now more than ever before.
“We are thrilled to have a VMX Virtual booth and participate in this break-through technology. In addition to publishing Goodnewsforpets for twenty years, we’ve communicated and handled crisis comms for many veterinary organizations. But communicating about and during this COVID-19 global pandemic is different. It affects all of us, all the time. We invite the veterinary community to come visit us at our VMX Virtual booth to see how we can best work together during these challenging times,” said Germinder.
VMX Virtual is powered by a highly sophisticated and award-winning technology company Simulocity, LLC. Simulocity was founded by Dr. Manny Dominguez, a former CIO for the U.S. Air Force’s Global Medical Modeling & Simulation Program and architect of a virtual reality-based hospital for the U.S. military. He is a pioneer in the areas of simulation technology, gamification, and immersive platforms. As CEO of Simulocity, he’s led the organization to numerous industry awards including Top 10 Simulation Solutions Provider.
“The time has arrived to complement your existing shows with a truly immersive and virtual presence. Now we can infuse new revenue streams and increase access to exhibitors, products and a myriad of services, year-round! Our groundbreaking platform makes attendees feel “Virtually There” and for exhibitors…well, the show no longer ends on Friday, said Dr. Manny Dominguez, Founder & CEO, Simulocity LLC.
Virtual introduces advanced gamification and simulation technology and applies
it for the first time to the virtual trade show industry. With companies
spending $97 billion a year on trade show exhibitions in the U.S., this
“On-Demand” platform provides a new way to reach and engage customers and opens
the door for conference attendees to see everything they want, spend quality
time at each exhibit, and expand the number of employees that can affordably
“attend” and experience a trade show.
In a related interview on Goodnewsforpets about VMX Virtual, Manolita Moore, Vice President, Exhibit Sales & Operations, NAVC, sees a benefit to the pet owner.
the world’s largest and most comprehensive veterinary conference with more than
700 exhibiting companies and 17,000 attendees from 80 countries, opened its
virtual exhibit expo hall to the veterinary community with long-time industry
partner Hill’s Pet Nutrition Inc. as its inaugural VMX Virtual Exhibitor. VMX
Virtual is not a replacement for the live exhibitions, but rather an extension
and additional year-round engagement opportunity for both exhibitors and
attendees. The NAVC is the first to introduce this capability in the veterinary
“If veterinary professionals have access to current products and services, it also means they will be seeing the latest products and innovations in the veterinary industry throughout the year from a trusted organization such as NAVC. By having easier and faster access to this type of information, veterinary professionals will save time, money, and be able to focus and provide better care for their patients. Ultimately the pet owner will benefit from this new technology.”
Companies and organizations can learn more about VMX Virtual on the NAVC website here or if ready to book a booth, click here.
Goodnewsforpets.com is based in New York City and Kansas City. The digital publishing platform of Germinder + Associates, Inc combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Contests, sponsored partner content, hot products, guest interviews are featured and advertising is available. Germinder + Associates provides traditional and digital communications services. Contact Lea-Ann Germinder, APR, Fellow PRSA at Lgerminder@germinder.com or 917-334-8682. Like us on Facebook and Follow us on Instagram and Twitter. #Goodnewsforpets20
Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others
Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC). To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree
“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.
Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.
“In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”
Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.
He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.
Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success
Germinder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree
“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.
Story Focuses On A Family Legacy of Journalism & Storytelling
(Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.
In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”
Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.
Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.
“I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.
In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!
Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of
Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.
Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.
Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog, Today.com, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.
#Germinder20#PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.
#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.
Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.
GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.
Once again, Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.
DWAA President Jen Reeder said she is delighted that Germinder has agreed to continue the collaboration.
“Lea-Ann Germinder and her team at Germinder & Associates work tirelessly to promote DWAA and dog writers in general,” Reeder said. “In the last year alone, they’ve brought on important sponsors, booked media appearances for the leadership team, promoted our annual banquet and various initiatives and boosted contest entries by 24 percent from the previous year. The agency’s digital arm even sponsors the GNPF Digital Online Article Award, a $500 award for the best online article that highlights the human-canine bond in action. I’m so grateful for Lea-Ann’s passion and dedication – she always goes above and beyond.”
Goodnewsforpets Will Be Third-Party Digital Platform
In additional to sponsorship activities, the agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Sunday, February 10, 2019 at the New Yorker Hotel in Manhattan.
“We are thrilled to return as the AOR for DWAA in our 20th anniversary year and be recognized for our work. DWAA is an organization near and dear to me personally. We look forward to achieving even more success together with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder + Associates and Editor & Publisher of Goodnewsforpets.com.
The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: www.dogwriters.org.
Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.
Goodnewsforpets.comTMcombines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available.
GNFP DigitalTMprovides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.