Tag Archive: Interview with Zinaejah

  1. Wrapping Up This Summer’s Internship

    Leave a Comment

    This summer has been filled with so many challenges and opportunities. In the end, the opportunities and ending result far outweighed any challenge that was faced. Here are a few of the highlights from this summer here at Germinder + Associates.

    On my return, I was excited to see all the new opportunities I’d be able to take on due to everything I got to do last year. With the “Interviews with Zinaejah” series, I got to speak with so many awesome Black professionals and with the Inez Y. Kaiser Initiative being one of the main focuses for this summer, I was excited to see what I could accomplish next. 

    Lea-Ann and I decided to enter my “Interviews with Zinaejah” series into the 2021 PRSA-NY Big Apple Awards. Upon entry, I was just happy to learn how to enter into an award and everything that comes with it. It was a process, but it allowed me to see the ins and outs of getting something submitted. 

    Getting started on creating content, I was excited to use my creativity to create the new “Z Blogs” idea where I linked the story of Inez Y. Kaiser to my own story and made a blog out of it. I ended with six blogs which were all very successful. My final blog featured an interview with Richlynn Kaiser Bailey, granddaughter of Inez Y. Kaiser. It was such an honor to get to speak with her and hear the amazing stories and advice that she learned from a legend. 

    In the midst of creating my blogs, I also did some work with our Good News For Pets site. As an affiliate partner of Chewy, lots of posts centered around the many summer deals they showcased. I was ecstatic to see the Chewy official account on social media respond and thank me for promoting their products. It was such a cool experience and has even become a bragging right of mine whenever I mention to family and friends what it is I do at my internship. 

    One of the most rewarding parts of this summer was creating content for the Greater Kansas City Public Relations Society of America (GKC-PRSA) social media pages. After emailing the entire advisory board about my project, I was able to get quotes for each of them that symbolized the importance of the scholarship and any meaningful words they wanted to say about Inez Y. Kaiser. The final project was beautiful and it was so rewarding knowing that I was able to give each member a voice. 

    Along with the project, I created a video to help promote the scholarship. After advice from board member, Darius Lane, I was able to come up with something amazing and even got compliments on the video! I was so proud of my final product and couldn’t have asked for a better coach. 

    Nearing the end of my internship, I received word back from the PRSA-NY Big Apple Awards entry that I submitted earlier in the summer. To my surprise, I was informed that my entry was shortlisted as a nominee for an award or an honorable mention! I was in shock and so excited all at the same time. Lea-Ann and I planned our trip to New York in September for the in-person awards to celebrate the accomplishment. 

    Overall, this summer has taught me so much. It taught me that some of the most rewarding experiences are what you can do for other people, hence what I did with the GKC-PRSA social media content and my Z blogs where I helped tell the story of the late Inez Y. Kaiser. I also learned that hard work pays off, even if it’s months or a year later. Here I am, a year after I completed the “Interview with Zinaejah” series and now I get to go to New York City, a place I’ve always wanted to go since I’m a nominee. On top of that, after a long and challenging summer, I was able to complete two PowerPoints on Germinder + Associates and Good News For Pets to add to my portfolio. Everything is paying off and this experience makes me even more excited for what the future holds for me. 

  2. “Interviews With Zinaejah” Series Named to PRSA-NY Big Apple Awards 2021 Shortlist

    Leave a Comment

    New York – July 28, 2021 — Germinder + Associates, Inc. is pleased to announce the PRSA-NY Board of Directors has selected the agency’s “Interviews with Zinaejah” entry in the Spotlight Category: Media Relations and Content Marketing. Being on the Shortlist means that Germinder + Associates’s support of Zinaejah Ozier’s work is in consideration for a Big Apple Award or an Honorable Mention.

     According to PRSA-NY, the entry made the Shortlist as a nominee for the 2021 Big Apple Awards by representing the highest standards of excellence in the PR industry. The entry will be showcased amongst public relations peers across the United States during the Big Apple Awards.

    Lea-Ann Germinder, APR, Fellow PRSA, Germinder + Associates President is an agency veteran and recipient of the inaugural Makovsky Excellence in Mentoring award. She was looking for appropriate ways to approach the virtual agency experience during the pandemic and during the Black Lives Matter for Ozier, a young Black aspiring journalist turned PR pro-storyteller. The BLM movement was an opportunity for Germinder to listen, for the young intern to create.

    “I’ve interviewed many students for internships over the years, but Zinaejah and her creative skills really stood out. The trick was figuring out an internship project where I could mentor her and yet she could still call it her own. With her creativity, interviews with diverse Black leaders I knew became “Interviews with Zinaejah.” Once she completed it, having been a judge, I thought it might have a shot at taking home an award and suggested we enter it in the Big Apple awards. Now we shall meet in person for the first time and hear the final results together on September 28th. No matter what the end result — this project epitomizes for me what mentoring is all about,” said Germinder.

    For her part, Ozier is looking forward to spending time in New York, her first trip to the Big Apple.


    “I really enjoyed conducting my “Interview with Zinaejah” series and to have it be nominated for an award is truly a blessing. Not only that, it shows me that hard-work pays off…even if it’s a year later! I’m so excited to travel to NYC for the first time, see Lea-Ann for the first time, and enjoy a night of awards. Even If I don’t win any, I’ve already won this amazing experience.” 

    Germinder + Associates, Inc. is located in New York City and Kansas City and serves several niche categories including the pet industry. The agency was founded by Lea-Ann Germinder in 1998 and has won numerous business and client service awards including the PRSA Silver Anvil Award of Excellence and IABC Bronze Quill Awards. For more information contact Lea-Ann Germinder, APR, Fellow PRSA at 917-334-8682 or Lgerminder@germinder.com.

     #BigApplePR #BigAppleAwards2021 #GerminderPR



Copyright ©2020 Germinder & Associates, Inc. All rights reserved.

Kansas City - New York


P: (212) 367–2170