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“Interviews With Zinaejah” Series Named to PRSA-NY Big Apple Awards 2021 Shortlist

New York – July 28, 2021 — Germinder + Associates, Inc. is pleased to announce the PRSA-NY Board of Directors has selected the agency’s “Interviews with Zinaejah” entry in the Spotlight Category: Media Relations and Content Marketing. Being on the Shortlist means that Germinder + Associates’s support of Zinaejah Ozier’s work is in consideration for a Big Apple Award or an Honorable Mention.

 According to PRSA-NY, the entry made the Shortlist as a nominee for the 2021 Big Apple Awards by representing the highest standards of excellence in the PR industry. The entry will be showcased amongst public relations peers across the United States during the Big Apple Awards.

Lea-Ann Germinder, APR, Fellow PRSA, Germinder + Associates President is an agency veteran and recipient of the inaugural Makovsky Excellence in Mentoring award. She was looking for appropriate ways to approach the virtual agency experience during the pandemic and during the Black Lives Matter for Ozier, a young Black aspiring journalist turned PR pro-storyteller. The BLM movement was an opportunity for Germinder to listen, for the young intern to create.

“I’ve interviewed many students for internships over the years, but Zinaejah and her creative skills really stood out. The trick was figuring out an internship project where I could mentor her and yet she could still call it her own. With her creativity, interviews with diverse Black leaders I knew became “Interviews with Zinaejah.” Once she completed it, having been a judge, I thought it might have a shot at taking home an award and suggested we enter it in the Big Apple awards. Now we shall meet in person for the first time and hear the final results together on September 28^th. No matter what the end result — this project epitomizes for me what mentoring is all about,” said Germinder.

For her part, Ozier is looking forward to spending time in New York, her first trip to the Big Apple.

“I really enjoyed conducting my “Interview with Zinaejah” series and to have it be nominated for an award is truly a blessing. Not only that, it shows me that hard-work pays off…even if it’s a year later! I’m so excited to travel to NYC for the first time, see Lea-Ann for the first time, and enjoy a night of awards. Even If I don’t win any, I’ve already won this amazing experience.” 

Germinder + Associates, Inc. is located in New York City and Kansas City and serves several niche categories including the pet industry. The agency was founded by Lea-Ann Germinder in 1998 and has won numerous business and client service awards including the PRSA Silver Anvil Award of Excellence and IABC Bronze Quill Awards. For more information contact Lea-Ann Germinder, APR, Fellow PRSA at 917-334-8682 or Lgerminder@germinder.com.

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