Tag Archive: Interviews

  1. A Zinaejah Ozier Interview: Lea-Ann Germinder

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    Lea-Ann Interview
    Lea-Ann Germinder, APR, Fellow PRSA, President of Germinder + Associates

    Getting an internship is one thing. Learning about how you got an internship is another. In an interview with the president of our company, Lea-Ann Germinder, Zinaejah Ozier got the opportunity to get insight on the perspective of her employer.

    From hearing about why she was selected to getting feedback on the ways in which she was able to partake in reverse mentoring, Ozier asked Germinder a series of questions to seal her Power of Pink Internship experience. When asked about the selection process, Germinder explained the significance of reaching out to her alma mater, the University of Dayton.

    “My main goal was to help students during the pandemic,” said Germinder. “I was really troubled that many agencies decided not to have internships during the pandemic, and I thought maybe I could help out. I had wanted to reach back to the University of Dayton for quite some time and PRSA sent out a communication, suggesting that we try to help. So, I reached out to the University of Dayton and we went from there.”

    After reaching out to UD in an effort to grant two lucky students with a chance to gain experience at an agency during hard times, Lea-Ann heavily considered the potential compatibility between the two interns, Abby Crotty and Zinaejah Ozier.

    “Here you had yourself, who was a journalism student that was transferring from journalism to public relations, a great storyteller, and I was very impressed with your writing,” said Germinder. “Then, you had Abby, who is a senior legacy student who wanted to do digital content and I thought, gee, this could be really interesting. It turned out to be really true. You two created magic together.”

    To top the interview off, Ozier was curious to know how Germinder felt about their summer experience overall. Since she and Crotty had conducted their own interview discussing their thoughts on their experience, hearing from Germinder…

    “Learning during the pandemic was a challenge, but we rose to that challenge,” said Lea-Ann.  “The Black Lives Matter movement was so important, and it was so impactful that we ended up not discussing some logistical things that we may have ended up discussing, but there’s always time to discuss that. At the end of the day, I think it’s so important to give back every single day and I’m thrilled with how the internship turned out.”

    With a goal of giving the girls a taste of the world of public relations and helping them to follow their passion, the internship has shown itself to serve that exact purpose.

    To watch the full interview, click here!

    To hear what interns Abby Crotty and Zinaejah Ozier had to say about their internship experience, click here!

  2. Germinder + Associates Celebrates 20 Years In New York City

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    Reaffirms Commitment to City, Mentoring and Diversity Initiatives

    New York – June 30, 2020 — The Big Apple poster created by Ogilvy & Mather in 1976 and signed by Robert Redford says it all, “You’d have to be a little crazy to live in New York, but nuts to live anywhere else.” The iconic framed poster has followed Germinder + Associates founder and president Lea-Ann Germinder, APR, Fellow, PRSA everywhere she’s lived and every office she’s opened since 1976.

    On July 1st, as Germinder + Associates celebrates the 20th anniversary of the first opening of its New York City office, the poster special meaning. The poster was created in 1976 at a time New York City was going broke. Now, New York is in the midst of a pandemic and the poster is on display for all the Zoom calls as a good luck charm. New York will be back, and in the meantime, the company is marking its 20th anniversary with an affirmation of its commitment to New York City, mentoring and increasing diversity in the public relations profession. 

    Big Apple Poster
    Big Apple Poster created by Ogilvy & Mather pro bono for the City of New York, 1976.

    The company formally opened its first New York City office in the Hudson Square area of Greenwich Village. It had launched Goodnewsforpets.com earlier in the year. The company has also had offices in the famous Meat Market district, Park Avenue and now is currently located in Midtown at 747 Third Avenue.

    “There isn’t any area of New York City we don’t love and we look forward to when we can fully operate back in New York full-time. We were thrilled to open our doors in Kansas City in 1998, but to open the office in New York City in 2000 was a dream come true. While I grew up on Long Island, I came to the city every chance I had, and to me, even as we still battle the pandemic, the Big Apple is still the greatest city in the world,” said Germinder.

    Mentoring is also important to Germinder. She has established intern programs at every agency she has joined before starting her own firm in 1998. As 2013 PRSA-NY Chapter President and as a longtime Big Apple Sponsor, she has made it a point to reach out to sponsor PRSSA students. In 2019, she received the PRSA-NY’s Makovsky Excellence in Mentoring Award in recognition for her years of mentoring public relations professionals. She is a member of the PRSA-NY Past Presidents Council.

    “We are so incredibly grateful to all of the support and volunteerism that Lea-Ann has shown to PRSA-NY over the years,” said PRSA-NY President, Kellie Jelencovich. “Lea-Ann is such an outstanding mentor and is always guiding and helping students from PRSSA, as well as young emerging professionals with their careers. We are deeply appreciative to all that she has done to give back especially to students from diverse backgrounds, where Lea-Ann is constantly creating opportunities to increase diversity, equity, and inclusion. This is an incredible time to be celebrating 20 years in the Big Apple and showcasing her students and their work in the process is typical of the opportunities she creates.”

    As part of the PRSA-NY mentoring program, Germinder is currently guiding Alexandra Butman through the job-seeking process, as she is set to complete her graduate degree at NYU. In May she accepted the PRSA Champions challenge to help students impacted by the pandemic by hiring two students remotely from her alma mater, the University of Dayton. Abby Crotty, a senior and Zinaejah Ozier, a junior are the two interns. An unexpected development was the Black Lives Matter movement and how it would impact the work – in a positive manner. Listen to their latest video here. 

    Abby & Zinaejah

    While the agency has always considered itself committed to diversity and inclusion, honest conversations became front and center. The agency recently became the 40th firm to sign the Diversity Action Alliance pledge to adopt, champion and track diversity within the organization and the public relations profession. The Diversity Action Alliance is an alliance of the national top public relations organizations. The company also made a donation towards this initiative and other initiatives and made its own statements in support of Black Lives Matter. 

    Abby Crotty is handling Goodnewsforpets.com content, the Goodnewsforpets 20th Anniversary Charmed by the Love contest with brand partners, and handling donation communications to pet shelters. She’s found a way to incorporate the Black Lives Matter movement and message into the work she’s doing for Goodnewsforpets. Zinaejah Ozier is helping with Germinder public relations. Now Zinaejah Ozier, is conducting “Interviews with Zinaejah Ozier” with black leaders in her voice.

    “What these young women have given back to me in terms of taking an honest assessment of where we stand and analyzing how we can all move forward is nothing short of amazing. Talking about 20 years of public relations successes, that’s easy for me. Openly standing up for what you believe in, that takes guts today. It is especially fitting to celebrate them on the occasion of our 20th anniversary. They are representative of all the young professionals I have had the privilege to work with, mentor and who mentored me back at Germinder +Associates,” Lea-Ann Germinder, APR, Fellow PRSA.

    The Germinder Power of Pink Program (formerly Germinder Giving Back) is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The initiative is providing pro bono counsel during the COVID-19 Pandemic and supported the Black Lives Matter movement and mentoring for students, both monetary and in-kind support. The 2020 interns were hired under this program. For more information, visit www.germinder.com or on Instagram @GerminderPR or Twitter @GerminderPR

  3. A Zinaejah Ozier Interview: Cheryl Proctor-Rogers, APR, PCC, Fellow, MBA, MA

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    Cheryl Proctor-Rogers Interview
    PR and Business Strategist, Executive Coach, A Step Ahead Consulting and Coaching


    This interview is the first in a series of interviews from University of Dayton junior and summer Digital Associate Zinaejah Ozier. As an aspiring leader Zinaejah made an effort to contact Proctor-Rogers as she is an executive coach with many years of mentorship under her belt. As Ozier’s series of interviews is also an attempt to grow a connection and listen to the words of the wise, this candidate was a definite fit.

    THE KEY TO SUCCESS: MENTORS PLUS

    The interview consisted of insights on how Proctor-Rogers made her way through the professional world over time and her emphasis on the importance of having a mentor. As explained in the video, we get to hear about the many mentors that Cheryl has had growing up including her parents and peers within the organizations that she took part in. 

    “Having mentor as part of your personal cabinet is critical to your success,” said Proctor-Rogers. “I can’t imagine how I would have been able to achieve everything I could.”

    To watch the full interview and gain insight on Cheryl Proctor-Rogers for yourself, check out the link to the video here: https://youtu.be/DBxytGLg0dw

  4. The Power of Pink: Leadership Interviews With Zinaejah Ozier

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    Interviews with Zinaejah Logo

    As a next step in our Power of Pink Initiative and in light of recent events, we’re introducing a series of interviews with black leaders across the country conducted by Zinaejah Ozier, a junior at the University of Dayton and incoming treasurer of the PRSSA chapter at Dayton. The goal of the series is to join in the current conversation through the eyes of a young leader speaking with black leaders – and learn!

    Zinaejah is already a budding storyteller, a journalism turned public relations major. Coming into the internship, Zinaejah expressed her desire to learn about the stories of the people whose footsteps she planned to follow. Using her own journalist approach, she’ll conduct video interviews and ask unique questions of each interviewee in an attempt to grow her understanding of how each person achieved success and how she can do the same.

    “I’m excited to have this opportunity to conduct these interviews at Germinder + Associates,” said Zinaejah. “It allows me to gain a broader understanding of the public relations profession and the opportunity to connect and network while I am gaining experience on the job.”



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