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Norita Taylor, APR, GKC-PRSA President, OOIDA PR Director, Named Germinder20 Power of Pink Honoree



Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements

 

Norita Taylor, APR

Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

“Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

To read the full release click here.

Amy Shojai Cat Writers’ Association Co-Founder Named 11th Germinder20 Power of Pink Honoree



Publisher, Author, Pet Lover Honored For Decades of Writing and Publishing Success

Germinder + Associates has named Amy Shojai, a co-founder of the Cat Writers’ Association (CWA), publisher, author and pet lover, as the eleventh #Germinder20 #PowerofPink Honoree to receive the award. Shojai has designated the CWA to receive $1,000 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

Amy Shojai“I am honored to be among the stellar group of individuals singled out by Germinder + Associates,” said Amy Shojai. “Thisrecognition means even more, coming from Lea-Ann, a professional who has taught me so much over the years about professionalism, collaboration, and putting passion to work. I not only admire her as a colleague, but I treasure our friendship.

Germinder and Shojai first met when the CWA hosted its conference in Kansas City. When Germinder launched Goodnewsforpets in 1998, Shojai embraced the concept from the beginning and signed CWA on as the first media sponsor of the site as a way to promote member books and accomplishments. Since that time they have collaborated on many other projects and ways to promote CWA sponsors and members. It’s that collegial spirit that Germinder treasures the most.

For the full release, click here.

 

Julie Lux Former Goodnewsforpets Editor Named Tenth Germinder20 Power of Pink Honoree



Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success

Julie Lux Power of Pink ArtGerminder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.

Read the full release here.

 

 

Megan Peters First Millenial Named Germinder20 Power of Pink Honoree



 Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!

Megan PetersGerminder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

“I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.  

Read the full release here.

Guy Pidgeon, DVM, DACVIM Named Germinder20 Power of Pink Honoree



Guy Pidgeon

Celebrated Professor to Industry Exec To AMC CEO to ACVIM Chair to Western Veterinary Conference CEO, Emeritus

Germinder + Associates has named Guy Pidgeon, DVM, ACVIM, a distinguished thirty-eight year career board-certified diplomate in veterinary medicine and U.S. Marine Corps veteran as the eighth #Germinder20 #PowerofPink Honoree to receive the award. Dr. Pidgeon has designated his veterinary school alma mater, the Colorado State College of Veterinary Medicine to receive his $1,000 Honoree donation. In accepting the honor, Dr. Pidgeon said,

“It’s a distinct honor to be included in the company of my peers for this award. Giving back is important for every profession and I appreciate what Lea-Ann is doing with this program to benefit the veterinary profession, my colleagues and those organizations we hold dear,” said Guy Pidgeon, DVM, DACVIM.

To read the full release, click here.

Mary Beth Leininger, DVM, First President of AVMA Named Germinder20 Power of Pink Honoree



Germinder Logo

PowerofPink Leininger

Honoree Story Celebrates Fifty-Years of Service

From Private Practice to First Woman President of the AVMA to

Industry Leader & More  

New York – July 26, 2018 — Germinder + Associates has named Mary Beth Leininger, DVM, a veterinarian for more than five decades and the first woman president of the American Veterinary Medical Association as the seventh #Germinder20 #PowerofPinkHonoree to receive the award. Leininger has designated the student scholarship fund at Purdue University’s College of Veterinary Medicine to receive the $1,000 Germinder Honoree donation. #Germinder20 #PowerofPinkHonoree

“Dr. Leininger is beloved by her colleagues, she excels at everything she does, and her love of veterinary medicine knows no bounds. My gratitude to this amazing Honoree deepens with every passing year. She epitomizes all that is right with veterinary medicine, never wavering from her core beliefs. We all still have so much to learn from her,” said Lea-Ann Germinder, President, Germinder + Associates, Inc.

Germinder and Dr. Leininger first met when Dr. Leininger was the President-Elect of the AVMA and Germinder presented “Pets Need Dental Care, Too!” to the AVMA PR Council. Later they worked together on dozens of media interviews during Dr. Leininger’s tenure as AVMA president, as spokesperson for National Veterinary Month and later as Dr. Leininger oversaw the Mark Morris and Leo Bustad Award programs for Hill’s Pet Nutrition, Inc.

“It is so generous of Lea-Ann to include me as one of her Germinder20 Power of Pink Honorees! I have treasured the many years we have worked together and am grateful to call her my friend,” said Dr. Leininger.  

To read the full release and the interview visit Goodnewsforpets.com.  Germinder + Associates provides strategic counsel to full service campaigns. The agency is celebrating its 20th anniversary. For more information contact Lea-Ann Germinder at 917-334-8682.

Jen Reeder First Journalist Named Germinder20 Power of Pink Honoree



Jen Reeder with Rescue Dogs Rio and Peach

Story Focuses On A Family Legacy of Journalism & Storytelling

(Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.

In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”

Jen Reeder with her brother Brian and her dad Tom Reeder typing on an IBM Selectric typewriter in 1976.

Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.

Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.

I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.

In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!

Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of

Jen Reeder (center) with her parents Sally and Tom Reeder

Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.

Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.

 Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog, Today.com, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.

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#Germinder20 #PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

#Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Contact: 

Lea-Ann Germinder, APR, Fellow PRSA

917-334-8682

Twitter: @lgerminder or Instagram @leagerm

High-rez Reeder images and full bio available

Germinder Renewed As Dog Writers Association of America’s Agency of Record



DWAA Logo

Once again, Germinder & Associates has been named agency of record for the esteemed Dog Writers Association of America (DWAA). Founded in 1935 by eight editors and publishers invited to the Westminster Kennel Club Dog Show, the DWAA has become the most recognized professional writing association devoted to man’s best friend.

DWAA President Jen Reeder said she is delighted that Germinder has agreed to continue the collaboration.

“Lea-Ann Germinder and her team at Germinder & Associates work tirelessly to promote DWAA and dog writers in general,” Reeder said. “In the last year alone, they’ve brought on important sponsors, booked media appearances for the leadership team, promoted our annual banquet and various initiatives and boosted contest entries by 24 percent from the previous year. The agency’s digital arm even sponsors the GNPF Digital Online Article Award, a $500 award for the best online article that highlights the human-canine bond in action. I’m so grateful for Lea-Ann’s passion and dedication – she always goes above and beyond.”

Goodnewsforpets Will Be Third-Party Digital Platform

In additional to sponsorship activities, the agency will provide strategic counsel, publicize DWAA events and publish news about members’ books on its Goodnewsforpets.com platform. The agency has already begun outreach to special award sponsors and will promote the DWAA’s annual writing contest and awards banquet, scheduled for Sunday, February 10, 2019 at the New Yorker Hotel in Manhattan.

“We are thrilled to return as the AOR for DWAA in our 20th anniversary year and be recognized for our work. DWAA is an organization near and dear to me personally. We look forward to achieving even more success together with this organization of highly skilled dog writers, bloggers and journalists,” said Lea-Ann Germinder, APR PRSA, President & Founder, Germinder + Associates and Editor & Publisher of Goodnewsforpets.com.

 About DWAA

The Dog Writers Association of America is the most recognized professional writing association devoted to dogs. Founded in 1935, the DWAA has grown from eight founders to over 500 members, including journalists, authors, bloggers, publicists, photographers, illustrators and media personalities. Under the umbrella of the human-canine bond, members cover dog competitions, health, training, rescue, pet fashion, veterinary research, working dog organizations, animal welfare legislation, fundraisers and many other topics. For more information, visit: www.dogwriters.org.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.comTM combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising is available.

GNFP DigitalTM provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

 

Manolita Moore Named First Non-Vet Germinder20 Power of Pink Honoree



Story Focuses on #Digital #Innovation

She’s got the formula. She’s transformative, she’s innovative and progressive, but she knows how to take care of herself – and others. For her early and continued innovations in the digital space, her warm professional demeanor and passionate commitment to the veterinary profession, Manolita Moore, MBA, has been named the first non-veterinarian Germinder + Associates 20th Anniversary Power of Pink Honoree. She has chosen the Pixel Fund for her #PowerofPink designated donation. #Germinder20 #PowerofPinkHonoree

Moore is Vice President of Exhibit Sales & Operations for the North American Veterinary Community (NAVC). Prior to joining NAVC, she spent nearly seventeen years at Western Veterinary Conference (WVC), helping transform the association into one of the world’s largest and highly sought-after continuing education providers in the world. Now at NAVC she is an integral part of the management team transforming that organization. In announcing the award, Germinder + Associates President Lea-Ann Germinder said,

Manolita Moore, MBA

I’ve worked with Manolita in countless scenarios for almost two decades – as a client, as an agency representing major exhibitors to being a client exhibiting at VMX. Manolita is always seeking innovative solutions to seemingly impossible tasks. And, she approaches it all with her warm, friendly demeanor. Not looking down at you, but looking up with you. It’s refreshing and  reassuring and one of the many keys to her success.”

As mother of two children with a tireless work ethic, she and editor Lea-Ann Germinder share the experience of working in organized veterinary medicine for many years – without being a veterinarian. They first met in 2000 during Germinder + Associates’ handling of the WVC account and the launch of Goodnewsforpets.com. Germinder is sharing her story as part of the celebration of Germinder’s 20th Anniversary celebration.

“Being one of the Power of Pink Honorees is a major honor, especially as a non-veterinarian. I am extremely humbled and honored to be in the same company with other honorees whose accomplishments are far greater and significant than mine. I am also very fortunate to have worked with so many amazing and talented individuals in the veterinary industry over the years. Lea-Ann is one of them. As a female leader and entrepreneur, I respect and admire her work. As a client, she delivers and does an outstanding job. As an exhibitor, she is so easy to work with. And, as a person and a female colleague, she is real and very down to earth.”

Moore has designated The Pixel Fund as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Pixel Fund is a division of Pixel’s Posse, and operates with an all-volunteer team, including its board of directors. They rely on their dedicated network of fosters and rescue partners to pull pets to safety from high kill shelters, get them healthy and ready for adoption.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) have been named as Honorees. Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Graphic, photo & full Moore bio available

Dan Richardson, DVM, DACVS Named Germinder20 Power of Pink Honoree



First Male Honoree Story Focuses on Mentorship; Success of Dental Campaign

 (New York – May 3, 2018) — An early love of animals and an academic family set his course. Add being mentored and mentoring and you’ve got the story of a successful career of firsts in veterinary medicine. For his leadership and more, Daniel C. Richardson, DVM, DACVS has been named the first male Germinder + Associates 20th Anniversary Power of Pink Honoree. #Germinder20 #PowerofPinkHonoree

Dr. Richardson is CEO Emeritus of Kansas State University Olathe and is now active consulting and on several boards and task forces. He previously was Vice President, Research; Vice President, Pet Nutrition Center; and Vice President, Clinical Nutrition and Chief Animal Welfare Veterinarian of Hill’s Pet Nutrition, Inc. Prior to joining Hill’s he held several academic teaching and research positions. Dan has published extensively and is an internationally recognized speaker with expertise in nutrition and veterinary orthopedics.

Dr. Dan Richardson, Power of Pink Honoree

“Working with Dan was an extraordinary and special time for me, but to learn the rest of his story only shows that was just a moment in time in his exemplary career. His lengthy career is a powerful one in that it shows how he was mentored and then gave back to others. How lucky I and others are to have had, and still have the opportunity to collaborate with him and grow under his guidance,” said Lea-Ann Germinder, APR Fellow PRSA, president of Germinder + Associates.

Dr. Richardson met Germinder while he was Director of Advanced Research at Hill’s Pet Nutrition Inc. helping launch Hill’s Prescription Diet® Canine t/d®. He introduced Germinder to the veterinary dental experts to help launch “Pets Need Dental Care, Too!” the Hill’s Pet Nutrition, Inc. sponsored public awareness campaign that is credited with building the oral care category for pets. Read more about Dan’s dental research and more highlights of his career in the Goodnewsforpets interview.

In acknowledging this latest recognition, Dr. Richardson said, “It is a privilege that Lea-Ann has chosen me to be one of her Power of Pink Honorees. While the recognition is a surprise, it doesn’t surprise me that Lea-Ann has found yet another way to share her positive outlook on both the profession and life in general. She has worked very hard over the years, breaking new ground and building a business devoted to extolling the many virtues of veterinary medicine. Her ability to use innovative platforms and bring out the best, whether working with an individual or a group of companies and organizations, is remarkable.”

Dr. Richardson has designated the Stormont Vail Foundation Care Line as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in his honor. Stormont Vail is an integrated health care system based in Topeka, Kansas serving a multicounty region in northeast Kansas. The Stormont Vail Foundation Care Line helps meet the emergency needs of patients and their families with needs that are typically not covered by insurance after all other resources have been exhausted.

“Lea-Ann’s donations associated with this honor are just another example of her positive, upbeat, lead-by-example approach to life. I, and many others, owe her a great big “Thank You” for all she’s done for the profession and for being a wonderful colleague and friend!” concluded Dr. Richardson.

The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative not only highlights the founder’s story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), and Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation) have been named as Honorees. Additional Honorees will be named throughout 2018.

Germinder + Associates provides communications services for the pet/vet sector and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

Contact:

Lea-Ann Germinder, APR Fellow PRSA Lgerminder@germinder.com

@lgerminder

212-367-2170 Wk

917-334-8682 Cell

Graphic, photo & full Richardson bio available