As our two interns Abby Crotty and Zinaejah Ozier find themselves nearing the middle of their internship here at Germinder + Associates, they conversed on their experiences working at a PR agency while in the midst of a social movement and a global pandemic.
For their first interview, they talked about how grateful they were to have gotten this opportunity and how they were looking forward to what this internship had to offer. Now, after weeks of preparing content for the company, the two embark on their experience post all the chaos that has taken place in our country.
“It’s definitely hard to just completely turn off your brain from what’s happening in the world and entirely focus on your work,” said intern Abby Crotty. “But I think that’s why it’s important for brands and companies to step up during this time and intertwine the message of social justice and equality for everyone into their own personal work.”
Being part of a PR company during this time has also opened their eyes to the different types of responses that firms are posting in response to the social movement and how impactful that can be, depending on what’s said. For Ozier, she speaks on the importance of the way in which companies decide to go about expressing their concerns publicly.
“I feel like the words and actions that I appreciate the most are when companies are being genuine to who they are,” intern Zinaejah Ozier said. “I want to see what you’re doing to help like the actions you’re doing whether it’s a donation or making sure you have those conversations within your organization and implementing more diversity, I just want to see the change because actions speak louder than words.”
Overall, they’ve learned the importance of the process of getting a message out to the public and how impactful each statement can be. With a desired future in this field, it has been an interesting experience for them to conquer a virtual internship while seeing the results of how things in society shape the way a company ran.
To watch the full second interview, click here!