Tag Archive: Germinder20

  1. The Germinder20 Power of Pink Celebration Concludes at VMX

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    Power of Pink Grid

    Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness

    Sharing Stories, Honoree Donations Highlight of the Program

    Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink

    “I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.

    Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.

    “This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.

    Following is the complete list of Honorees and donations by category.

    Veterinarian Honorees + Designated Donations

    Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.

    Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

    Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.

    Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

    Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

    Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.

    Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

    Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.

    Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.

    VMX Executive & Digital Expert Honoree + Designated Donation

    Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.

    Journalist Honorees + Designated Donations

    Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.

    Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.

    A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.

    Communications Honorees + Designated Donations

    Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.

    Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.

    Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.

    Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse

    Other Special Honorees + Donations

    Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.

    Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.

    Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

    Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

    Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.

    Thomas O’Hare honored with donation to the Lymphoma Research Foundation.

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    #Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.

    Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

    Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

    GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

  2. Arne Zislin, VMD, MBA Named Final Germinder20 Power of Pink Honoree of the Year

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    Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others

    Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC).  To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree

    Arne Zislin, VMD, MBA“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.

    “In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”

    Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.

    He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.

    To read the full release, click here.

  3. Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Account Executive Honored For

    Entrepreneurial Success & Digital Prowess

    Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

    In accepting this latest Germinder20 Power of Pink honor, Odle said,

    “As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

    Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

  4. Norita Taylor, APR, GKC-PRSA President, OOIDA PR Director, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements

     

    Norita Taylor, APR

    Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

    Taylor was an account manager at Germinder + Associates responsible for managing several animal health clients and campaigns in veterinary medicine. Her creative approach and team-building skills led to several GKC-PRSA Prism awards. As PR Director of OOIDA, Taylor recently won two GKC-PRSA Prism Awards for the “Speed Limiter Video” and the “OpEd for Hours of Service Regulations.” In accepting this latest Germinder20 Power of Pink honor, Taylor said,

     “I would like to thank Lea-Ann for creating this program. I am humbled to be an Honoree and grateful that Germinder + Associates is making a donation to Band of Angels. Music teaches tenacity, artistry and patience.  Even though my career path is mostly about public relations and the corporate world, music is very much a major part of my life. I have always been involved in performing music in some way since childhood and have continued to do so today. I am even more inspired by the fact my son is pursuing music as well and this donation will help other children learn the joy music can bring to their lives.”

     Taylor has served as Public Relations Director at OOIDA since 2007.

    To read the full release click here.

  5. Julie Lux Former Goodnewsforpets Editor Named Tenth Germinder20 Power of Pink Honoree

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    Video Producer, Dog Lover Extraordinaire Honored For Over Three Decades of Communications Success

    Julie Lux Power of Pink ArtGerminder + Associates has named Julie Lux, a former editor of Goodnewsforpets.com, video producer and dog lover, and Vice President, Public Relations of FLM Harvest, as the tenth #Germinder20 #PowerofPink Honoree to receive the award. Lux has designatedthe American Beagle Rescue Network and the Dalmatian Club of America Foundation to each receive $500 for her Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

    “I am truly honored to be recognized among this outstanding group of individuals receiving the #Germinder20 #PowerofPink award. I remember when Lea-Ann first told me about her vision for Goodnewsforpets.com and I knew then that it would be a great success! I applaud Lea-Ann’s vision and wish Germinder + Associates many more years offering this great resource for the pet media and for all people who love pets. It’s been my pleasure to play a small role in its evolution, ” said Julie Lux, Vice President, Public Relations of FLM Harvest.

    Read the full release here.

     

  6. Megan Peters First Millenial Named Germinder20 Power of Pink Honoree

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     Mom Blogger, Photographer + Writer, Activist + Advocate Has Arrived!

    Megan PetersGerminder + Associates has named Millennial mom blogger, writer, activist and photographer Megan Peters, Founder of August Light Studio, as the ninth #Germinder20 #PowerofPink Honoree to receive the award. The designation comes as Germinder sponsors Global Animal Health Week with Peters participating with Germinder in the activities. Peters has designated the KC Pet Project to receive her $1,000 Honoree donation. To read more about her story, click here. #Germinder20 #PowerofPinkHonoree

    “I am so honored and humbled to be named as a Power of Pink Honoree. I began my professional career at Germinder + Associates, and what I learned there has been extremely valuable as I’ve moved through my life’s work. I am so grateful to be a part of the Germinder family! Thank you to Lea-Ann and the Germinder team for this recognition,” said Megan Peters, Founder of August Light Studio.  

    Read the full release here.

  7. Guy Pidgeon, DVM, DACVIM Named Germinder20 Power of Pink Honoree

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    Guy Pidgeon

    Celebrated Professor to Industry Exec To AMC CEO to ACVIM Chair to Western Veterinary Conference CEO, Emeritus

    Germinder + Associates has named Guy Pidgeon, DVM, ACVIM, a distinguished thirty-eight year career board-certified diplomate in veterinary medicine and U.S. Marine Corps veteran as the eighth #Germinder20 #PowerofPink Honoree to receive the award. Dr. Pidgeon has designated his veterinary school alma mater, the Colorado State College of Veterinary Medicine to receive his $1,000 Honoree donation. In accepting the honor, Dr. Pidgeon said,

    “It’s a distinct honor to be included in the company of my peers for this award. Giving back is important for every profession and I appreciate what Lea-Ann is doing with this program to benefit the veterinary profession, my colleagues and those organizations we hold dear,” said Guy Pidgeon, DVM, DACVIM.

    To read the full release, click here.

  8. Jen Reeder First Journalist Named Germinder20 Power of Pink Honoree

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    Story Focuses On A Family Legacy of Journalism & Storytelling

    (Kansas City, Mo and New York – July 2, 2018) Germinder + Associates has named Jen Reeder, journalist and president of the Dog Writers Association of America (DWAA) as the sixth #Germinder20 #PowerofPinkHonoree and the first journalist to receive the award. The announcement comes immediately after the agency celebrated its 20th Anniversary Day on July 1, 2018. Reeder has designated Green Dogs Unleashed, which rescues dogs (and other animals) with special needs and trains them to be therapy dogs to receive the $1,000 Germinder Honoree donation.

    In announcing the award, Germinder + Associates President Lea-Ann Germinder said, “We are thrilled to announce Jen Reeder as our first journalist Germinder Power of Pink Honoree. Jen Reeder is not only committed to excellence in journalism, she is a fantastic storyteller. She is committed to volunteerism for her profession, she has a positive and collegial approach to everyone she meets, to every challenge she takes on. It makes us work even harder for her and DWAA as our client every day.”

    Jen Reeder with her brother Brian and her dad Tom Reeder typing on an IBM Selectric typewriter in 1976.

    Jen Reeder and her brother Brian typing with their dad, Tom Reeder, on an IBM Selectric typewriter in 1976.

    Reeder comes from a family of wordsmiths, as she says, “I always say that I grew up ‘drinking writing from two straws’ because there were successful writers on both sides of my family.” Her father, Tom Reeder, is a retired TV comedy writer. Her mother’s father, Harrison Stephens, was a newspaper reporter and editor. Her godfather is a retired television writer, and everyone in her family is an avid reader. All have encouraged her passion for reading and writing, which go hand in hand.

    I still ask my dad for feedback on some of my bigger stories before I submit them, and he’ll offer constructive criticism down to a missing hyphen. There’s no question: he’s made me a stronger writer. I’m grateful to have received so much love and support throughout my life,” said Reeder.

    In accepting the Honoree award, Reeder commented, “I am incredibly honored to be named a Germinder Power of Pink Honoree. Lea-Ann and her team at Germinder + Associates do so much for pets and pet writers – including donating $1,000 in the name of each honoree to a worthy nonprofit! I’m so grateful for all she does for the pet community and for the Dog Writers Association of America. Congratulations on twenty amazing years and cheers to the next twenty!

    Germinder met Reeder when Reeder was named DWAA president and was delighted to learn of

    Jen Reeder (center) with her parents Sally and Tom Reeder

    Jen Reeder (center) with her parents Sally and Tom Reeder at the 2016 DWAA banquet.

    Reeder’s commitment to public relations. A public relations firm representing writers and journalists is a daunting task. It helped forge a partnership of trust during challenging times. It is exceptionally gratifying given solid relationships with journalists has been a hallmark of the firm since 1998.

     Reeder is a freelance journalist who specializes in pet and lifestyle features. Her first job writing about animals was for the World Wildlife Fund in 1994, but since then, her focus has shifted to man’s best friend. Reeder’s articles and essays about pets have been published by BBC News, The Daily Beast, Family Circle, Modern Dog, The Christian Science Monitor, PBS’s Next Avenue, AKC Family Dog, Today.com, HuffPost, Just Labs Magazine, the American Animal Hospital Association and the Sierra Club. Her rescued dogs, Rio and Peach, provide plenty of story ideas. She is also the founder of the nonprofit Rock 1 Kidney.

    ###

    #Germinder20 #PowerofPinkHonorees are announced and are given the opportunity to designate a $1000 donation to be made in their name through Germinder’s 20th Anniversary Fund Giving Back program to a not-for-profit organization of their choice. To date Honorees named and their designated donations include Debra Horwitz, DVM, DACVB (Missouri Humane Society), Heidi Lobprise, DVM, DAVDS (Lutheran Church Charities K-9 Comfort Dogs), Elizabeth Colleran, DVM, MS,DABVP (Winn Feline Foundation), Dan Richardson, DVM, DACVS (Stormont-Vail Foundation Care Line) and Manolita Moore (The Pixel Fund). Additional Honorees will be named throughout 2018. Links to personal interviews with each honoree are also featured here.

    #Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary Year. The women’s storytelling initiative highlights the founder’s story and also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder to success. Initial donations have been made to The Weill Cornell Breast Center at the Weill Cornell Medical College/New York Presbyterian Hospital, an integrated, multi-disciplinary care center where Germinder was treated for breast cancer five years ago. Another recipient is the Clara Goy Foundation in memory of Germinder’s brother-in-law, Gene Melleno, a girl’s high school basketball coach who passed away Jan. 1, 2018. Other donations have been made to the Jan Hus Community Outreach Program in honor of Germinder’s immigrant great-grandmother Marie Therese Kacin and to the News Literacy Project.

    Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

    Goodnewsforpets.com™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

    GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

    Contact: 

    Lea-Ann Germinder, APR, Fellow PRSA

    917-334-8682

    Twitter: @lgerminder or Instagram @leagerm

    High-rez Reeder images and full bio available



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