Author Archives: admin

  1. Making a Difference, Starting With the Woman in the Mirror

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    I’m just a young, Black woman. What difference can I really make? I find myself asking this question to the girl in the mirror constantly. My smile slowly fading to a minimal grin as I stare back at someone who’s just one person. 

    The lack of diversity within the classroom has always been something I’ve noticed since I was a kid. Now, in college, it amazes me how much this hasn’t changed. Serving on the executive board of Public Relations Student Society of America (PRSSA) at the University of Dayton, I often feel like there’s something more I need to do in the world of public relations. 

    When I first entered the public relations (PR) world in my second semester of sophomore year, I wasn’t shocked to see that I was the only black kid when walking into the room. After all, I attend a predominantly white institution. Now, when dealing with internships and learning about the world of PR, I constantly hear about the lack of diversity around the world in this career field. 

    Hearing this statement in the midst of working on an initiative like the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund has given me the motivation to want to push forward diversity in the workplace.

    That girl who stares back at herself and wonders what change she can make in the world gains her smile back.

    Women like Inez Y. Kaiser and any other modern women in communications who have had “firsts” probably had the same thoughts. No, we can’t change the world as one person. However, we can make a difference with the small stepping stones we make.

    From graduating from college to breaking stereotypes, I have found that being a Black woman in the professional world in and of itself sets me up to be a trailblazer. For too many years we’ve only seen success as white or male. Looking at Kaiser accomplishing something like launching a firm with national clients as a Black woman is inspiration alone. 

    I may not be able to completely turn around the world of PR but I can start somewhere. Simple things like being on the exec board of PRSSA and using my voice on that platform is something

    Advocating for change and even hoping for change somehow gives the earth a little push on its axis even further. I can’t wait to see what all I can accomplish with just the girl in the mirror.

    Check out this video created by Zinaejah Ozier that emphasizes Inez Y. Kaiser and other modern trailblazers in communication. 

    Qualifying students can apply for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund now! 

  2. A Word on Juneteenth and the Importance of Standing Up for What You Believe

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    I used to sit and watch as the colorful fireworks flew through the sky and sliced through the air with a big boom or crackle. I used to love the 4th of July. Being able to stay up all night and from wherever I was, I could see beauty in the night sky, kissing the stars. 

    According to Britannica, Juneteenth became a state holiday in Texas in 1980, and a number of other states followed suit. The day is also celebrated outside the United States, with organizations in a number of countries using the day to recognize the end of slavery and to celebrate the culture and achievements of African Americans.

    With Juneteenth coming up, I started to think back to what else school didn’t teach me. This holiday has become such an important topic with the rise in police brutality and the high demand for justice for the black community. However, I never learned about this holiday until my college years. As I stare at the Juneteenth celebrations that have gone on in other states like Texas, I crave the heartwarming gatherings that stamp the day that my people actually gained their independence from the country that claimed they were “free.” 

    This craving got me thinking of the time when Inez Y. Kaiser went to Pittsburg State where one instructor told all the black students to leave the room. Kaiser responded with, “I’m not going anywhere.” I couldn’t help but picture the famous “no” stated by the one and only Rosa Parks. Year after year, generation after generation, it feels like the black community is slowly standing up for ourselves. Although I live in a country that doesn’t always accept my black skin, I’m gradually watching legends like Kaiser and Parks show me that I don’t have to be afraid. 

    I believe the same thing goes for Juneteenth. Gatherings of hundreds of Black people celebrating our true independence should become normalized. Yeah, the 4th of July is fun, but this can be too. Most importantly, it can be ours. Celebrating my black skin should be festive, and not odd. Loud, and not hidden. Simply unhidden for young boys and girls like me, who were blind to the essence of our culture due to the overbearing “American” culture that isn’t even ours. I hope that one day, I won’t have to say, “no” like Inez Y. Kaiser and Rosa Parks. I hope to live in a country that openly recognizes my skin and sees it as good and not bad. 

    Don’t forget to check out Z Blog #1 on our site!

    Also, don’t forget about the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund! Learn more about it here

  3. The Launch of the Z Blog and A Scholarship Too!

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    Zinaejah Ozier is returning to Germinder + Associates this summer with the debuts of the “Z Blog” as an extension of last summer’s “Interviews with Zinaejah.”  Her first post coincides with the launch of the Inez Y. Kaiser GKC-PRSA Memorial Scholarship. Details on the scholarship here.

    Martin Luther King Jr., Rosa Parks, Frederick Douglass. Each of these powerful names ring an alarming bell in the heads of many across the country. Now, with the series of events that took a toll on our country in the summer of 2020, many pronounce the name of the victims who have lost their lives to police brutality and injustice with the famous hashtag, #saytheirname.

    So many names spoken, yet so many names unheard of. In my return as an intern here at Germinder + Associates, I was introduced to Inez Y. Kaiser, a Black woman I had never heard of. 

    With my constant presence in the field of writing for almost my whole life, it surprised me that I was never taught about her. What surprised me the most was the number of things we had in common. Both Kaiser and I were part of journalism, PR, and most of all, we are Black, we are women, and we are in America. 

    First introduced to me by Germinder + Associates president and founder, Lea-Ann Germinder, APR, Fellow, PRSA with her initiative as Co-Founder and Chair of the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund Advisory Committee to create a scholarship under the name of Kaiser, I wanted to be a part of this. Knowing that there was someone like me who took giant leaps in the same field as me gave me hope. 

    I remember reading a piece called, “In Search of Our Mother’s Gardens” by Alice Walker during my freshman year at the University of Dayton (UD). I remember taking a pause after only the first page due to the relatability of the piece. Tears of sadness and joy falling like raindrops onto the bottom of the page provided me with a deeper understanding of why I felt the way I did at times. As a Black woman in America, I am in constant search of the gardens of our ancestors who suffered, mourned, and sang deeply rooted songs to numb their pain. A pain so deep that generations later, I too can feel that pain, especially when a victim of injustice is murdered on camera.

    As my main focus of the previous summer was to listen to Black professionals and get insight on their journeys, I wanted to tell my own story. My journey of entering a classroom filled with white students at a PWI. My journey of taking a leap of faith and sitting on the board of my Public Relations Student Society of America (PRSSA) chapter as the only black student in the organization. My journey of trying to navigate a world so heavily flawed, that my black skin is mistaken as blob of ignorance and anger. 

    Like Inez, I want to pave the road to success for aspiring young black woman after me and change the world of PR for good. I want the world to know her name. With this series I plan to share her story and mine. I want the world to not only read my words, but to feel them, just as Alice Walker and Inez Y. Kaiser did for me. 

  4. The Germinder20 Power of Pink Celebration Concludes at VMX

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    Power of Pink Grid

    Dr. C. Thomas Nelson Final Veterinarian to Receive Honor + Designate Donation to Benefit Ecotourism + Wellness

    Sharing Stories, Honoree Donations Highlight of the Program

    Pink it was and how powerful it is. Germinder + Associates, concludes the celebration of its 20th anniversary where it began last year at VMX Meeting & Expo with the announcement of the final list of Germinder20 Power of Pink Honorees, their stories and donations. Dr. C. Thomas Nelson, a heartworm expert and community volunteer, is the final veterinarian to receive the honor. A total of 22 women and men including a VMX executive, the first woman president of the AVMA, board-certified veterinarians, physicians, communications experts, journalists, and digital experts were among those honored. A total of 21 organizations designated by Honorees and Germinder + Associates benefited from the program. #Germinder20 #PowerofPink

    “I applaud the Honorees for their achievements and the amazing organizations receiving donations as we conclude our 20th anniversary celebration where it began. It was my distinct honor and privilege to share many of their stories and represent the scope of clients, team members, experts, colleagues and partners that make an agency a success and at the same time help others. These people empower me still. Storytelling works,” said Lea-Ann Germinder, APR, Fellow, PRSA, President + Founder of Germinder + Associates.

    Germinder + Associates has contributed to a number of initiatives over the past twenty years through both in-kind and funds through the Germinder Giving Back program. The Germinder20 Power of Pink Honoree Program was a special 20th Anniversary project honoring individuals who had been a part of Germinder’s success but have also been successful in their own fields. New programs will be announced as partnerships and funds become available.

    “This has been an inspiring year and yearlong event. The point it brings home is live your personal dream to “move the needle” on the goal that inspires you. My certainty is that it will inspire our profession and others to do just that. We all work so hard! This focus is such a gift to remind us all to care deeply and act on our conviction that we can make a difference,” said Elizabeth J. Colleran DVM, MS, DABVP-Feline Specialty, Germinder20 Power of Pink Honoree.

    Following is the complete list of Honorees and donations by category.

    Veterinarian Honorees + Designated Donations

    Thomas Nelson, DVM designated his Honoree donation to the Northeast Alabama Bicycle Association Building Fund to renovate a building to aid in ecotourism and wellness programming.

    Susan Little, DVM, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

    Arne Zislin, VMD, MBA designated his Honoree donation to International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC) to help international students in crisis.

    Guy Pidgeon, DVM, DACVIM designated his Honoree donation to Colorado State College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

    Mary Beth Leininger, DVM designated her Honoree donation to Purdue University College of Veterinary Medicine Scholarship Fund to help veterinary students with their debt load.

    Dan Richardson, DVM, DACVS designated his Honoree donation to Stormont-Vail Foundation Care Line to help cancer patients in need.

    Elizabeth Colleran, DVM, MS, DABVP designated her Honoree donation to the Winn Feline Foundation to aid in feline research.

    Heidi Lobprise, DVM, DAVDS designated her Honoree donation to the Lutheran Church Charities K-9 Comfort Dogs who interact with people who are suffering and in need.

    Debra Horwitz, DVM, DACVB designated her Honoree donation to the Missouri Humane Society.

    VMX Executive & Digital Expert Honoree + Designated Donation

    Manolita Moore, MBA designated her Honoree donation to The Pixel Fund to help shelter pets.

    Journalist Honorees + Designated Donations

    Jen Reeder designated her Honoree donation to Green Dogs Unleashed to help rescue, rehabilitate and train therapy dogs.

    Amy Shojai designated her Honoree donation to the Cat Writers’ Association to assist CWA in helping feline writers educate the public.

    A Germinder donation was made to the News Literacy Project to teach students to think critically and independently about news and information as producers, as members of the community and as citizens.

    Communications Honorees + Designated Donations

    Julie Lux designated her Honoree donation to the American Beagle Rescue Network to help rescue beagles and to the Dalmatian Club of America Foundation to aid in canine research.

    Norita Taylor, APR designated her Honoree donation to Band of Angels to help children in need access musical instruments.

    Megan Peters designated her Honoree donation to KC Pet Project to help shelter pets.

    Lane Odle designated her Honoree donation to Sunflower House to aid in children’s advocacy and protection from abuse

    Other Special Honorees + Donations

    Gene Melleno honored with donation to the Clara Goy Foundation to aid in cancer research.

    Rache Simmons, MD honored with donation to the Weill Cornell Breast Center at Will Cornell Medical College/New York Presbyterian Hospital to aid in breast cancer research.

    Orli R. Etingin, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

    Louis J. Aronne, MD honored with donation to the Daedalus Fund for Innovation, Weill Cornell Medical College for medical education and research.

    Marie Therese Kacin honored with donation to the Jan Hus Community Outreach Program to assist in community outreach.

    Thomas O’Hare honored with donation to the Lymphoma Research Foundation.


    #Germinder20 #ThePowerofPink was announced in January 2018 as part of the celebration of Germinder’s 20thAnniversary. The storytelling initiative highlights the founder’s story of breast cancer survivorship and also shines a spotlight on leaders whose stories have touched and inspired Germinder to success.

    Germinder + Associates provides communications services for the pet/vet sectors and other niche industries. The woman-owned company was founded by Lea-Ann O’Hare Germinder, APR, Fellow PRSA in Kansas City and has offices in New York City and Kansas City. The company connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.™ combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Editorial, contests, sponsored content distribution and advertising are available.

    GNFP Digital™ provides a wide range of digital services including digital audits, standard or custom infographics, topic specific modules and branded content implementation. The custom digital content development and distribution services are offered for national brands, veterinary practices and other niche markets.

  5. C. Thomas Nelson, DVM Named Final Germinder20 Power of Pink Honoree

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    Heartworm Expert Honored For Leadership Role in Veterinary Medicine and Volunteerism

    Germinder + Associates has named C. Thomas Nelson, DVM, a past president, executive board member, and research chair of the American Heartworm Society (AHS) as the final Germinder20 Power of Pink Honoree to receive the award. In addition to his decades of commitment to educating veterinarians and the public about heartworm disease and prevention, Nelson is a practitioner, an active cyclist, outdoorsman and dedicated community volunteer. He has designated the $1,000 Honoree donation to the Northeast Alabama Bicycle Association (NEABA) Building Fund to drive economic development and wellness in his community. To read more about Dr. Nelson’s story, click here #Germinder20 #PowerofPinkHonoree

    Tom Nelson, DVM Power of Pink Honoree“I am so pleased to conclude the celebration of our 20th anniversary honoring another former client, an outstanding leader in veterinary medicine, and a friend. Dr. Nelson not only understands the effectiveness of educating through public relations, he respects what an agency can bring to the client-agency relationship and his dedication to volunteer leadership is extraordinary. You can’t help but succeed with any initiative he’s involved with, ” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Germinder has collaborated with Dr. Nelson since his tenure as president of the American Heartworm Society with the launch of several initiatives. Germinder + Associates was the agency of record for the Society and Lea-Ann Germinder played a unique role with the KNOW Heartworms campaign, partnering Zoetis, (then Pfizer Animal Health), AHS and the American Association of Feline Practitioners (AAFP) with the late Jim Richards, DVM, DACVIM, AAFP spokesperson and former director of the Cornell Feline Health Center, to educate veterinarians and the public about feline heartworm. Dr. Nelson and Germinder’s commitment to help educate the public about feline heartworm and feline research remains in large part as a lasting tribute to Dr. Richards’s love of feline medicine.

    In accepting the honor, Dr. Nelson said,

    “I am deeply honored that Lea-Ann would consider me worthy of such recognition. When I think back to the KNOW Heartworms campaign, we conceptualized, received approval from three major organizations, created content, produced all the collateral material and then were able to launch a nationwide public awareness campaign all with in the span of FOUR months. I am still amazed we were able to pull it off. It was indeed a team effort of Lea-Ann, Jim Richards and me. If anyone deserves an award it is Lea-Ann and her team. She was able corral two high “D” personalities to work together and with her team we all pulled off the impossible.”

    Read the full release here.

  6. Susan Little, DVM, DACVB Named International Germinder20 Power of Pink Honoree

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    Canadian Veterinarian Honored For Leadership Role in Global Feline Medicine, Communications and Digital Presence

    Germinder + Associates has named Susan Little, DVM, DACVB- Feline Medicine as the only international Germinder20 Power of Pink Honoree to receive the award. In 2018 alone she has visited 19 countries, traveled 183,942 miles and lectured or attended 40 events and meetings. Little is an international speaker, author, podcast host and veterinary practice owner based in Ottawa, Canada. She is a past president of the American Association of Feline Practitioners and the Winn Feline Foundation. She has designated the $1,000 Honoree donation to the Winn Feline Foundation for feline research. To read more about Dr. Little’s story, click here #Germinder20 #PowerofPinkHonoree

    Susan Little, DVM, DABVP“Honoring Dr. Little is a great way to kick off 2019. Germinder is committed to communicating about best global veterinary medicine practices and Dr. Little is an exemplary ambassador of feline veterinary medicine all over the world. Her positivity inspires me and every person wherever she goes. She is a leader par excellence and certainly one to follow as she lectures, as she podcasts, and in our ever changing digital world. I’m so pleased to celebrate her as a Power of Pink Honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Germinder met Dr. Little several years ago during Dr. Little’s co-authoring of a feline textbook with the late Mordecai Siegal, the editor of “The Cornell Book of Cats” and one of the first columnists of Thus began Germinder’s commitment to help educate the public about feline medicine and in particular feline medicine research. Germinder + Associates designed the Winn Feline Foundation logo when Little was president. The logo is still in use today.

    In accepting the award, Little took a short break from her breakneck schedule and said, “I’m very honored to be a Power of Pink Honoree! Thank you so much for the recognition, I’m among an amazing group of Honorees.” 

    To read the full release, click here.


  7. Living Coral is the 2019 Pantone Color of the Year, What’s Yours?

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    Life affirming coral hue energizes and enlivens with a softer edge

    Pantone, provider of professional color standards and digital solutions for the design industry, announced in early December  PANTONE 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone. Germinder + Associates selected a Pantone Pink for our new brand in 2018 to celebrate our 20th Anniversary and more. We love it in all shades and plan to continue to celebrate our new hue in 2019, but we’ve always embraced the use of color to bring a cohesiveness to a corporate brand’s message across multiple products and multiple communications platforms. We thought it would be fun to share Pantone’s thought processes behind the Color of the Year process as they celebrate their own 20th anniversary of this initiative in 2019.

    According to the release from Pantone, “We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

    Pantone Announces the Color of the Year 2019: PANTONE 16-1546 Living Coral

    Pantone further explained the selection is in reaction to the onslaught of digital technology and social media increasingly embedding into daily life, people are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

    Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

    PANTONE 16-1546 Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

    “Color enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

    Here is how Pantone sees the color playing out….

    In Social Media

    An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.

    In Fashion and Accessories

    Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple color stories, but becomes more explorative and effervescent in patterns, textures and even monochrome looks. An appealing accent shade, PANTONE Living Coral provides a striking contrast across the color spectrum.

    In Beauty

    As a life-affirming hue that complements all skin tones, PANTONE Living Coral brings natural color to beauty in blush, eye and lip. Uninhibited, playful looks are also emboldened by Living Coral, which, as the center of a kaleidoscope of color, encourages experimentation in beauty with palettes, textures, shimmers and sheens.

    In Product Design

    Living Coral is naturally suited for product across all ages and genders. Materials with texture and convivial colors such as PANTONE 16-1546 Living Coral appeal to our desire for products exhibiting humanizing and heartening characteristics.

    In Interior Décor and Furnishings

    When used as a bold statement in settings and décor, Living Coral fosters immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to tactility and human connection, PANTONE Living Coral in shag rugs, cozy blankets and lush upholsteries create a warm, comforting and nurturing feeling in the home. With its ebullient nature, PANTONE Living Coral adds a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall.

    In Packaging Design

    Living Coral is naturally ideal for packaging applications. Warm and welcoming, this life affirming shade invites us to reach out and touch.

    About the Pantone Color of the Year

    The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging and graphic design. Past selections for Color of the Year include:

    • PANTONE 18-3838 Ultra Violet (2018)
    • PANTONE 15-0343 Greenery (2017)
    • PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
    • PANTONE 18-1438 Marsala (2015)
    • PANTONE 18-3224 Radiant Orchid (2014)
    • PANTONE 17-5641 Emerald (2013)
    • PANTONE 17-1463 Tangerine Tango (2012)
    • PANTONE 18-2120 Honeysuckle (2011)
    • PANTONE 15-5519 Turquoise (2010)
    • PANTONE 14-0848 Mimosa (2009)
    • PANTONE 18-3943 Blue Iris (2008)
    • PANTONE 19-1557 Chili Pepper (2007)
    • PANTONE 13-1106 Sand Dollar (2006)
    • PANTONE 15-5217 Blue Turquoise (2005)
    • PANTONE 17-1456 Tigerlily (2004)
    • PANTONE 14-4811 Aqua Sky (2003)
    • PANTONE 19-1664 True Red (2002)
    • PANTONE 17-2031 Fuchsia Rose (2001)
    • PANTONE 15-4020 Cerulean (2000)

    The color selected as the Pantone Color of the Year 2019 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.


    Here’s to Living Coral and Happy Anniversary Pantone!


  8. Arne Zislin, VMD, MBA Named Final Germinder20 Power of Pink Honoree of the Year

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    Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others

    Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC).  To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree

    Arne Zislin, VMD, MBA“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.

    “In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”

    Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.

    He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.

    To read the full release, click here.

  9. Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Account Executive Honored For

    Entrepreneurial Success & Digital Prowess

    Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

    In accepting this latest Germinder20 Power of Pink honor, Odle said,

    “As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

    Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

  10. Norita Taylor, APR, GKC-PRSA President, OOIDA PR Director, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements


    Norita Taylor, APR

    Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

    Taylor was an account manager at Germinder + Associates responsible for managing several animal health clients and campaigns in veterinary medicine. Her creative approach and team-building skills led to several GKC-PRSA Prism awards. As PR Director of OOIDA, Taylor recently won two GKC-PRSA Prism Awards for the “Speed Limiter Video” and the “OpEd for Hours of Service Regulations.” In accepting this latest Germinder20 Power of Pink honor, Taylor said,

     “I would like to thank Lea-Ann for creating this program. I am humbled to be an Honoree and grateful that Germinder + Associates is making a donation to Band of Angels. Music teaches tenacity, artistry and patience.  Even though my career path is mostly about public relations and the corporate world, music is very much a major part of my life. I have always been involved in performing music in some way since childhood and have continued to do so today. I am even more inspired by the fact my son is pursuing music as well and this donation will help other children learn the joy music can bring to their lives.”

     Taylor has served as Public Relations Director at OOIDA since 2007.

    To read the full release click here.