Germinder Honored With Michael Brim Distinguished Service Award
— Award Recognizes Communications Excellence —

New York, August 10, 2020 — Lea-Ann Germinder, APR, Fellow PRSA, president and founder of Germinder + Associates, Inc. and editor and publisher of Goodnewsforpets.com has been named the 2019 recipient of the Michael Brim Distinguished Service Award sponsored by the Cat Writers’ Association (CWA). Germinder was virtually presented with the award August 7 by Kate Benjamin during the organization’s first-ever virtual awards ceremony. Amy Shojai, CWA co-founder and a past-president nominated Germinder for the award.
“Lea-Ann Germinder has had a significant and consistent positive impact on improving the quality of life of cats, educating the public, promoting and facilitating the professional growth of cat writers. Having worked with her for more than two decades, I have seen her lift others high and celebrate their successes. I applaud her dedication to veterinary care and sharing responsible, vital information about our animal companions,” said Shojai.
The Michael Brim Distinguished Service Award honors extraordinary achievement and communications excellence. It recognizes the person who, by word, deed, public communication, and professional excellence best promotes the ideals, mission, and best interest of the Cat Writers’ Association. Nominees can include (but are not limited to) writers, editors, or publicists whose published work or actions have had a significant impact on improving the quality of life of cats, educating the public, promoting responsible cat breeding and ownership, and/or facilitating the professional growth of cat writers.

Germinder first became involved with CWA when Co-Founder and then President Amy Shojai agreed to become the first media partner for Goodnewsforpets.com twenty years ago. GNFP provided the first free platform that publicly announced CWA events and members books (which then columnist Steve Dale reviewed and helped promote), giving the new organization a much-needed visibility and legitimacy among animal care providers and corporate interests.
“I joined the Cat Writers’ Association in 2011 and since that time, I’ve gotten to know Lea-Ann very well,” said current CWA President, Deb Barnes. “Her contribution to not only the social growth and presence of the CWA, but to the positive impact of animal welfare at large speaks volumes and we are so honored to recognize her outstanding achievements and dedication by naming her this year’s Michael Brim Distinguished Service award winner.”
She has frequently offered advice and expertise to individual CWA members as well as the CWA administration having also served as the CWA’s P.R. Firm of Record for several years. She has tirelessly worked to connect CWA with potential sponsors and has herself secured several for CWA’s benefit. She sponsors GNFP Human-Animal Bond Award. She has been a frequent and popular speaker at many CWA conferences, sharing her expertise as a PR professional. Germinder pioneered and remains a leader in the establishment of an online presence for cat writers, and remains a leader in the dissemination of accurate information about cats and veterinary care.
“Shining a light on great work and teaching CWA members publicity and social media skills has been my pleasure. It has given me an opportunity to work with so many extraordinary leaders and members at CWA. And, I’m honored and humbled to receive this award named after Michael Brim, a consummate pr professional,” said Germinder.
Germinder is an accredited Fellow of the Public Relations Society of America (PRSA), a former national director of PRSA, a former national trustee of the PRSA Foundation and served as PRSA Midwest district chair, Tri-State chair-elect and president of the New York City and Kansas City chapters. She is a member of the PRSA Counselor’s Academy and member of the PRSA-NY Past-Presidents Council. Germinder received the Makovsky Mentoring in Excellence Award at the PRSA-NY Awards Banquet last year.
Categories
- 20th Anniversary
- Awards
- CWA
- Design
- DWAA
- GerminderPR
- GKCPRSA
- gnfp DIGITAL
- Goodnewsforpets
- KC Corridor
- Marketing & PR
- Power of Pink
- Power of Pink Honoree
- Power of Pink Virtual Internship Program
- PRSANY
- Trade Shows
- Veterinary and Pet Trade Shows
Archives
- March 2022
- October 2021
- August 2021
- July 2021
- June 2021
- May 2021
- February 2021
- January 2021
- December 2020
- August 2020
- July 2020
- June 2020
- May 2020
- March 2020
- February 2020
- January 2020
- July 2019
- April 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- February 2018
- January 2018
- September 2017
- August 2017
- April 2017
- July 2016
- June 2016
- May 2016