Tag Archive: Germinder + Associates

  1. Germinder + Associates Celebrates 20 Years In New York City

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    Reaffirms Commitment to City, Mentoring and Diversity Initiatives

    New York – June 30, 2020 — The Big Apple poster created by Ogilvy & Mather in 1976 and signed by Robert Redford says it all, “You’d have to be a little crazy to live in New York, but nuts to live anywhere else.” The iconic framed poster has followed Germinder + Associates founder and president Lea-Ann Germinder, APR, Fellow, PRSA everywhere she’s lived and every office she’s opened since 1976.

    On July 1st, as Germinder + Associates celebrates the 20th anniversary of the first opening of its New York City office, the poster special meaning. The poster was created in 1976 at a time New York City was going broke. Now, New York is in the midst of a pandemic and the poster is on display for all the Zoom calls as a good luck charm. New York will be back, and in the meantime, the company is marking its 20th anniversary with an affirmation of its commitment to New York City, mentoring and increasing diversity in the public relations profession. 

    Big Apple Poster
    Big Apple Poster created by Ogilvy & Mather pro bono for the City of New York, 1976.

    The company formally opened its first New York City office in the Hudson Square area of Greenwich Village. It had launched Goodnewsforpets.com earlier in the year. The company has also had offices in the famous Meat Market district, Park Avenue and now is currently located in Midtown at 747 Third Avenue.

    “There isn’t any area of New York City we don’t love and we look forward to when we can fully operate back in New York full-time. We were thrilled to open our doors in Kansas City in 1998, but to open the office in New York City in 2000 was a dream come true. While I grew up on Long Island, I came to the city every chance I had, and to me, even as we still battle the pandemic, the Big Apple is still the greatest city in the world,” said Germinder.

    Mentoring is also important to Germinder. She has established intern programs at every agency she has joined before starting her own firm in 1998. As 2013 PRSA-NY Chapter President and as a longtime Big Apple Sponsor, she has made it a point to reach out to sponsor PRSSA students. In 2019, she received the PRSA-NY’s Makovsky Excellence in Mentoring Award in recognition for her years of mentoring public relations professionals. She is a member of the PRSA-NY Past Presidents Council.

    “We are so incredibly grateful to all of the support and volunteerism that Lea-Ann has shown to PRSA-NY over the years,” said PRSA-NY President, Kellie Jelencovich. “Lea-Ann is such an outstanding mentor and is always guiding and helping students from PRSSA, as well as young emerging professionals with their careers. We are deeply appreciative to all that she has done to give back especially to students from diverse backgrounds, where Lea-Ann is constantly creating opportunities to increase diversity, equity, and inclusion. This is an incredible time to be celebrating 20 years in the Big Apple and showcasing her students and their work in the process is typical of the opportunities she creates.”

    As part of the PRSA-NY mentoring program, Germinder is currently guiding Alexandra Butman through the job-seeking process, as she is set to complete her graduate degree at NYU. In May she accepted the PRSA Champions challenge to help students impacted by the pandemic by hiring two students remotely from her alma mater, the University of Dayton. Abby Crotty, a senior and Zinaejah Ozier, a junior are the two interns. An unexpected development was the Black Lives Matter movement and how it would impact the work – in a positive manner. Listen to their latest video here. 

    Abby & Zinaejah

    While the agency has always considered itself committed to diversity and inclusion, honest conversations became front and center. The agency recently became the 40th firm to sign the Diversity Action Alliance pledge to adopt, champion and track diversity within the organization and the public relations profession. The Diversity Action Alliance is an alliance of the national top public relations organizations. The company also made a donation towards this initiative and other initiatives and made its own statements in support of Black Lives Matter. 

    Abby Crotty is handling Goodnewsforpets.com content, the Goodnewsforpets 20th Anniversary Charmed by the Love contest with brand partners, and handling donation communications to pet shelters. She’s found a way to incorporate the Black Lives Matter movement and message into the work she’s doing for Goodnewsforpets. Zinaejah Ozier is helping with Germinder public relations. Now Zinaejah Ozier, is conducting “Interviews with Zinaejah Ozier” with black leaders in her voice.

    “What these young women have given back to me in terms of taking an honest assessment of where we stand and analyzing how we can all move forward is nothing short of amazing. Talking about 20 years of public relations successes, that’s easy for me. Openly standing up for what you believe in, that takes guts today. It is especially fitting to celebrate them on the occasion of our 20th anniversary. They are representative of all the young professionals I have had the privilege to work with, mentor and who mentored me back at Germinder +Associates,” Lea-Ann Germinder, APR, Fellow PRSA.

    The Germinder Power of Pink Program (formerly Germinder Giving Back) is a companywide umbrella program developed to ensure the company and its employees contribute in meaningful ways to the local communities in which they work and in the specialized industries and professions they serve. The initiative is providing pro bono counsel during the COVID-19 Pandemic and supported the Black Lives Matter movement and mentoring for students, both monetary and in-kind support. The 2020 interns were hired under this program. For more information, visit www.germinder.com or on Instagram @GerminderPR or Twitter @GerminderPR

  2. Lane Odle, Founder of Dotted Line Marketing, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Account Executive Honored For

    Entrepreneurial Success & Digital Prowess

    Lane Odle Power of Pink HonoreeGerminder + Associates has named Lane Odle, Entrepreneur and Founder of Dotted Line Marketing as the thirteenth Germinder20 Power of Pink Honoree to receive the award. Odle is a former Germinder + Associates Senior Account Executive, a digital expert and strategic planner. She has designated Sunflower House, a non-residential children’s advocacy and abuse prevention center serving Johnson and Wyandotte, Kansas counties to receive her $1,000 Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Lane joined Germinder + Associates at a time when we were one of the few public relations firms offering digital capabilities. She was completely undeterred. She took on every presentation, every sold project with dedication and extraordinary attention to detail. The clients were overjoyed, and she never failed to make a project shine. I was delighted when several years later she told me she was thinking about launching her own firm. With Lane, there are no surprises – she just delivers over and over again,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Odle was a senior account executive at Germinder + Associates responsible for executing several animal health websites and campaigns in veterinary medicine. Her detailed approach and web project management skills led to several GKC-PRSA Prism awards. As owner of her own firm, Odle now works on digital content and strategic planning. She recently won the Society of Marketing Professional Kansas City’s (SMPSKC) Best in Show for a Branding Campaign in conjunction with Affinis Corp, a civil engineering firm.

    In accepting this latest Germinder20 Power of Pink honor, Odle said,

    “As a former Germinder & Associates employee, I learned a lot about running a business by working closely with Lea-Ann. Those experiences have proven to be invaluable as I’ve built my own firm, Dotted Line Marketing. Receiving the Germinder20 Power of Pink award has felt like coming full circle, and to be able to give back to such an important organization, like the Sunflower House, is truly wonderful.”

    Odle has owned Dotted Line Marketing since 2012. To read the full release, click here.

  3. Norita Taylor, APR, GKC-PRSA President, OOIDA PR Director, Named Germinder20 Power of Pink Honoree

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    Former Germinder + Associates Manager, Musician, Pet Lover Honored For Public Relations and Creative Achievements

     

    Norita Taylor, APR

    Germinder + Associates has named Norita Taylor, APR, GKC-PRSA President and OOIDA PR Director, as the twelfth Germinder20 Power of Pink Honoree to receive the award. Taylor is a former Germinder + Associates Account Manager, an accomplished musician and pet lover. She has designated the Band of Angels, a 501c3 charity that collects music instruments and provides them to children in need to receive $1,000 for her Honoree donation. To read more about her story, click here #Germinder20 #PowerofPinkHonoree

    “Norita is not only an especially gifted communications executive, she’s an exceptional team builder and manager of people. I am grateful for the time she spent at Germinder + Associates, how she nurtured the smallest of ideas into successful programs for our clients, how she developed her career, and how she has led the Kansas City chapter of PRSA as president this year,” said Lea-Ann Germinder, APR, Fellow, PRSA, Founder and President of Germinder + Associates, Inc.

    Taylor was an account manager at Germinder + Associates responsible for managing several animal health clients and campaigns in veterinary medicine. Her creative approach and team-building skills led to several GKC-PRSA Prism awards. As PR Director of OOIDA, Taylor recently won two GKC-PRSA Prism Awards for the “Speed Limiter Video” and the “OpEd for Hours of Service Regulations.” In accepting this latest Germinder20 Power of Pink honor, Taylor said,

     “I would like to thank Lea-Ann for creating this program. I am humbled to be an Honoree and grateful that Germinder + Associates is making a donation to Band of Angels. Music teaches tenacity, artistry and patience.  Even though my career path is mostly about public relations and the corporate world, music is very much a major part of my life. I have always been involved in performing music in some way since childhood and have continued to do so today. I am even more inspired by the fact my son is pursuing music as well and this donation will help other children learn the joy music can bring to their lives.”

     Taylor has served as Public Relations Director at OOIDA since 2007.

    To read the full release click here.



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