Tag Archive: Public Relations

  1. Making a Difference, Starting With the Woman in the Mirror

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    I’m just a young, Black woman. What difference can I really make? I find myself asking this question to the girl in the mirror constantly. My smile slowly fading to a minimal grin as I stare back at someone who’s just one person. 

    The lack of diversity within the classroom has always been something I’ve noticed since I was a kid. Now, in college, it amazes me how much this hasn’t changed. Serving on the executive board of Public Relations Student Society of America (PRSSA) at the University of Dayton, I often feel like there’s something more I need to do in the world of public relations. 

    When I first entered the public relations (PR) world in my second semester of sophomore year, I wasn’t shocked to see that I was the only black kid when walking into the room. After all, I attend a predominantly white institution. Now, when dealing with internships and learning about the world of PR, I constantly hear about the lack of diversity around the world in this career field. 

    Hearing this statement in the midst of working on an initiative like the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund has given me the motivation to want to push forward diversity in the workplace.

    That girl who stares back at herself and wonders what change she can make in the world gains her smile back.

    Women like Inez Y. Kaiser and any other modern women in communications who have had “firsts” probably had the same thoughts. No, we can’t change the world as one person. However, we can make a difference with the small stepping stones we make.

    From graduating from college to breaking stereotypes, I have found that being a Black woman in the professional world in and of itself sets me up to be a trailblazer. For too many years we’ve only seen success as white or male. Looking at Kaiser accomplishing something like launching a firm with national clients as a Black woman is inspiration alone. 

    I may not be able to completely turn around the world of PR but I can start somewhere. Simple things like being on the exec board of PRSSA and using my voice on that platform is something

    Advocating for change and even hoping for change somehow gives the earth a little push on its axis even further. I can’t wait to see what all I can accomplish with just the girl in the mirror.

    Check out this video created by Zinaejah Ozier that emphasizes Inez Y. Kaiser and other modern trailblazers in communication. 

    Qualifying students can apply for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund now! 

  2. A Zinaejah Ozier Interview: Dr. Courtney Campbell, DVM, DACVS-SA

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    Dr. Courtney Campbell Interview
    Board-certified veterinary surgeon and host and producer of Vet Candy

    For her second interview, intern Zinaejah Ozier reached out to Dr. Courtney Campbell, DVM, DACVS-SA and recipient of the 2020 Global Pet Expo’s media personality of the year award. Campbell is a board-certified veterinary surgeon and host and producer of Vet Candy. As an aspiring entrepreneur, Zinaejah thought it would be a good idea to interview this young black business owner and leader due to his expertise in the professional world.

    One of the main things that she discussed with this amazing leader was the idea of building a career while still in the process of finding your passion. Dr. Campbell shared some advice on finding out what it is you really love within your everyday activities. He specifically talked about his journey following his youthful love of wildlife and medicine.

    “When I was growing up, I’d jump outside and explore the woods, look under rocks, and I really started to appreciate wildlife,” said Dr. Campbell. “Once you appreciate wildlife and you fuse that with medicine, anatomy, and physiology, a career in veterinary medicine just makes sense. You’ve got your love for animals on one side and then you’ve got a love for medicine and science and it’s a beautiful marriage.”

    When asked about having a mentor while on the journey, Campbell stressed the idea of having a set goal, a timeline, and having objective criticism during the process.

    “I don’t care how old you are or where you are in life, you need a mentor,” he said. “What gets measured, gets improved. As you’re achieving your goal and doing it in record time but not doing it right, then you’re not really improving.” 

    Dr. Campbell mentioned how he, himself had and still has many mentors, whether it is for professional development or personal life. As we have different sides to our lives, he talked about how helpful it can be to have a mentor for each of those sides. 

    To watch the full video on mentorship and more, click here!

    For more on the series, click here.

    Follow us on Instagram @GerminderPR

  3. A Zinaejah Ozier Interview: Cheryl Proctor-Rogers, APR, PCC, Fellow, MBA, MA

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    Cheryl Proctor-Rogers Interview
    PR and Business Strategist, Executive Coach, A Step Ahead Consulting and Coaching


    This interview is the first in a series of interviews from University of Dayton junior and summer Digital Associate Zinaejah Ozier. As an aspiring leader Zinaejah made an effort to contact Proctor-Rogers as she is an executive coach with many years of mentorship under her belt. As Ozier’s series of interviews is also an attempt to grow a connection and listen to the words of the wise, this candidate was a definite fit.

    THE KEY TO SUCCESS: MENTORS PLUS

    The interview consisted of insights on how Proctor-Rogers made her way through the professional world over time and her emphasis on the importance of having a mentor. As explained in the video, we get to hear about the many mentors that Cheryl has had growing up including her parents and peers within the organizations that she took part in. 

    “Having mentor as part of your personal cabinet is critical to your success,” said Proctor-Rogers. “I can’t imagine how I would have been able to achieve everything I could.”

    To watch the full interview and gain insight on Cheryl Proctor-Rogers for yourself, check out the link to the video here: https://youtu.be/DBxytGLg0dw

  4. The Power of Pink: Leadership Interviews With Zinaejah Ozier

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    Interviews with Zinaejah Logo

    As a next step in our Power of Pink Initiative and in light of recent events, we’re introducing a series of interviews with black leaders across the country conducted by Zinaejah Ozier, a junior at the University of Dayton and incoming treasurer of the PRSSA chapter at Dayton. The goal of the series is to join in the current conversation through the eyes of a young leader speaking with black leaders – and learn!

    Zinaejah is already a budding storyteller, a journalism turned public relations major. Coming into the internship, Zinaejah expressed her desire to learn about the stories of the people whose footsteps she planned to follow. Using her own journalist approach, she’ll conduct video interviews and ask unique questions of each interviewee in an attempt to grow her understanding of how each person achieved success and how she can do the same.

    “I’m excited to have this opportunity to conduct these interviews at Germinder + Associates,” said Zinaejah. “It allows me to gain a broader understanding of the public relations profession and the opportunity to connect and network while I am gaining experience on the job.”



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