Tag Archive: PowerofPink Honoree

  1. Arne Zislin, VMD, MBA Named Final Germinder20 Power of Pink Honoree of the Year

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    Veterinarian Honored For Giving Back to Veterinary Profession, Students & Others

    Germinder + Associates has named Arne Zislin, VMD, MBA, Technical Services Manager and Academic Liaison Veterinarian, as the final Germinder20 Power of Pink Honoree of the year to receive the award. Zislin is a former American Association of Feline Practitioners board member and a longtime champion of student mentoring and academic development in both his personal and professional life. He has designated the $1,000 Honoree donation to the International and Immigrant Student Services (IISS) at Johnson County Community College (JCCC).  To read more about Dr. Zislin’s story, click here #Germinder20 #PowerofPinkHonoree

    Arne Zislin, VMD, MBA“I am so thrilled to conclude Germinder’s anniversary year by honoring Dr. Zislin. I can sing his praises to the moon and back about his great counsel to me about complex veterinary issues from the time I launched Germinder + Associates, but it is his passion for helping generations to come find their way – be it future veterinarians or not that I have always admired. His “dogged” persistence to find the funds to develop programs that will make a difference in the lives of so many is to be commended. He brings value, meaning and depth to every relationship, every organization he touches,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder & Associates, Inc.

    Dr. Zislin was a technical services manager at Fort Dodge Animal Health when Germinder launched several pharmaceutical and vaccine programs. They worked collaboratively on several strategic initiatives that led to the development of award-winning programs together including a program called “Healthy Cats for Life” with the American Association of Feline Practitioners, one of the early forerunners of feline wellness programs.

    “In accepting his Germinder20 Power of Pink honor, Dr. Zislin said, “Lea-Ann and I have known each other and collaborated together for a long time. I am honored to be among my veterinary colleagues that have received this award this year and grateful that the donation will help students who are truly in need. Thank you Lea-Ann and Germinder + Associates.”

    Dr. Zislin has twenty-two years experience in the animal health industry with Fort Dodge Animal Health and Boehringer-Ingelheim providing technical support and liaison with key opinion leaders. He has successfully participated in numerous product launches and provided subject matter expertise. Two successful projects of note are his development of an Academic Liaison Program to veterinary colleges and the development of distributorships resulting in significant sales growth and key relationship building in Eastern Europe and in particular in the Czech Republic.

    He is a strong advocate of membership in organized veterinary medicine and is a member of the American Veterinary Medical Association, the American Association of Feline Practitioners (Board of Directors 2019-2014), the International Society of Feline Medicine, the Kansas Veterinary Medical Association and the Kansas City Veterinary Medical Association.

    To read the full release, click here.

  2. Elizabeth Colleran, DVM, MS, DABVP Named Germinder20 Power of Pink Honoree

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    Cat Friendly Practice Co-Chair Celebrates Anniversary Too!

    It’s a celebration times two! Just as Elizabeth Colleran, DVM, MS, DABVP Elizabeth Colleran, DVM, MS, DABVP-Feline Specialty has been named a Germinder20 Power of Pink Honoree, she is also celebrating the 20th anniversary of her current practice, the Chico Hospital for Cats. #Germinder20 #PowerofPinkHonoree

    Dr. Colleran is a Cat Friendly Practice Co-chair, American Association of Feline Practitioners (AAFP) Board Member, author, task force committee chair, and speaks regularly at veterinary conferences. She has successfully run two feline veterinary practices. For these accomplishments and more Germinder proudly salutes Dr. Colleran’s accomplishments.

    “Selecting Dr. Colleran as the next Honoree was an exciting choice. Dr. Colleran’s leadership with the Cat Friendly Practice and so many other initiatives has been brilliant. She gives and gives and gives quietly to the profession and to all around her. It’s always a “how can I help” and the wheels in her head start turning. If she can’t help, she will let you know who can. And, she’s a successful business woman to boot,” said Lea-Ann Germinder, APR, Fellow PRSA, president of Germinder + Associates.

    Dr. Colleran has designated the Winn Feline Foundation as the recipient of a donation from a special Germinder + Associates 20th Anniversary Fund in her honor. The Winn Feline Foundation advances feline health by supporting research and education.

     “I am delighted and humbled to accept this award during our own anniversary year. All the campaigns, all the work is to benefit the magnificent felines we veterinarians treat every day. Thank you to Germinder for recognizing not only the work but for the donation to the Winn Feline Foundation to continue to benefit them,” said Dr. Colleran.

    Colleran most recently collaborated with Germinder on Germinder’s launch of the GNFP Digital feline pain management module, but their relationship goes back twenty years. Colleran is one of the early AAFP leaders who introduced Germinder to feline veterinary medicine during Germinder’s work with Hill’s Pet Nutrition, Inc. The “Seven Subtle Signs of Sickness” campaign underwritten by Hill’s was one of the first to communicate to general practitioners and the cat-owning public on what to look for in sick cats. She and her colleagues at AAFP have tackled some of toughest issues facing the veterinary profession – and still do to this day. The development of the Cat Friendly Practice is the most recent example.


  3. Debra Horwitz, DVM, DACVB Named First Germinder20 Power of Pink Honoree

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    Debra Horwitz

    20th Anniversary Celebration at VMX Continues with Book Signings

    Solving pet behavior problems is her life’s work. For that and her leadership in the profession, Debra F. Horwitz, DVM, DACVB, a veterinary behavior consultant has been named the first Germinder20 Power of Pink Honoree. Horwitz will also appear for special signings of her latest book, Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Canine and Feline Behavior 2nd edition, and at the celebration of Germinder’s 20th Anniversary at the company’s affiliated Goodnewsforpets™ Booth 3342, VMX 2018, Feb. 3-7, 2018. #Germinder20 #PowerofPinkHonoree

    In accepting her honor, Horwitz said,

    Since I was a young child I wanted to be a veterinarian. I feel incredibly lucky to have been able to make that happen and I have loved every minute. It is my dream job and I would not change a thing. Thank you to Germinder + Associates for this award, and for all the people along the way that made my career possible.”

    Debra F. Horwitz, DVM, DACVB, is a frequent lecturer, author, media spokesperson and past president and former public relations chair of the American College of Veterinary Behaviorists (ACVB). She and Germinder worked together on the Keep the L.O.V.E. Alive Tour sponsored by Ceva Animal Health and the American College of Veterinary Behaviorists (ACVB). Horwitz also spearheaded an ACVB column on Goodnewsforpets featuring ACVB behaviorist from an ACVB book she co-edited, Decoding Your Dog.

    “Solving pet behavior issues is such an important aspect of veterinary medicine and we are thrilled Dr. Horwitz is our first honoree,” said Lea-Ann Germinder, APR, Fellow PRSA, President and Founder of Germinder + Associates. “Her ultimate goal has always been to help the public create a safe, happy and loving relationship with their pets through a better understanding of dogs and cats and how they see the world.”

    “Her Story is a leadership success story. She is a fantastic collaborator, a consummate professional and cares deeply about both the veterinary profession and educating the public,” Germinder said.

    In honor of Dr. Horwitz’s selection, a donation from a special 20th Anniversary Fund will be made to the Humane Society of Missouri. Giving back has been a hallmark of Germinder + Associates since its founding in 1998. Such support continues with the Anniversary Fund. Donations have already been given to the Weill-Cornell Breast Center and the Clara Goy Foundation with several pet-related organizations to benefit from the fund.

    The Power of Pink: A Personal Story was announced in January 2018 as part of the celebration of Germinder’s 20th Anniversary Year. The women’s storytelling initiative not only highlights the founder’s survivorship of breast cancer and her business story, but also shines a spotlight on 20 leaders whose stories have touched and inspired Germinder.

    Germinder + Associates was launched in 1998 and provides best in class communications services in the $69 billion pet and vet sectors. The wholly woman-owned company was originally founded by Lea-Ann Germinder, APR, Fellow PRSA in Kansas City and now has offices in New York City and Kansas City. The company has created category-building iconic campaigns; turnkey services, connects and consults with executives in both established companies and organizations interested in entering the vet and pet industries in the U.S.

    Goodnewsforpets was launched in 2000 and is a Germinder-owned digital publishing platform that combines an award-winning website and social media channels to curate news of interest and importance to pet parents, veterinary professionals and the pet industry. Advertising, unsponsored and sponsored content distribution are available.

    GNFP Digital™ was launched in 2017 and provides a wide range of services based on Germinder and Goodnewsforpets’ expertise. The custom digital content development services and distribution services are offered for both national brands and smaller organizations.


    Lea-Ann Germinder, APR Fellow PRSA
    917-334-8682 or 212-367-2170

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